Matsson Project Delta

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ENTERPRENURSHIP Submitted By: Hanaf Abbas 11123013 Program: MBA(3-Year) Section: “B” Submitted to: Sir Nadeem Akhter Mattson Project Delta (A)A new recipe for innovation In this case describes an attempt by Steve Gundrum, the CEO and President of Mattson, to improve the company's innovativeness. Mattson, located in Silicon Valley, California, is an independent developer of new products for the food and beverage industry. Steve Gundrum have long studied on the software industry in which he found that the software industry was the rapid evolution in the product development. Mattson creates, develops, and brings to market new beverages, snacks, frozen meals, and many other food and beverage products as a contractor to the large producers in the industry. Gundrum believes there's an opportunity to improve his innovation system by borrowing from the leading-edge software firms that surround him. He always see the productivity, but when he seems that software industry is increasing he wondered that why not these new ways of developing software products serve his industry as well? He said that the productivity of software industry is more as compared to the food industry. This shows that the food industry was low due to lack of software development in his industry. He always wanted to get new ideas for developing software and bring them into his industry. There are the two methodologies that are Emerged new and powerful way of developing product. 1. Open source 2. Extreme programming techniques He founded in1977 that the largest independent developer of food and beverages. His focused on frequency appeal and achieving high level of consumption per customer. Its client includes Nestle, Lipton, Kraft foods Kellogg’s and Proctal

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