The advertising strategies depend on the target audience of the television program. The people that actually buy the product, those willing to buy the product, and those who will influence the need to buy the product determine the advertising strategy. Once the target market is identified by using demographic information, psychographic information, geographic information, behavioral information, and benefit information, the basic advertising strategies must be determined. Types of advertising strategies are: feel good-emotional vibes, cute kids, life like settings, sound effects, star power, and family entertainment. All this information is gathered through a marketing research and analysis firm.
Once the product is designed it should be properly tested before mass production in order to try to work out kinks or other issues that may arise in the testing phase. A package and price must be decided on for the product. The company also has to decide on the distribution system of method in which to use. The item must then be promoted which can be done by advertising, word of mouth, price pointing the product during a special promotional period of time, and having a way of promoting the product even after the promotional period ends. The final step is very important and it must be done on order to stay successful.
DOCUMENTARY PERSUASION Persuasion is a technique salespersons, vendors, and dealers use to make consumers by their product. On television, infomercials use a great deal of persuasion by using different methods. For example when trying to sell face cleansing products, vendors may display before and after results of clients that use the product. This method is used to prove that the product actually works. Also because many people view celebrities as role models, vendors may interview them to attract viewers with the hopes of them following the celebrities’ actions, which may lead the viewer to buy the product.
From an advertising perspective, examine the role interviews and focus groups have in research in particular their strengths and limitations? Within advertising, research is used to ‘help advertisers understand consumers and assess the effectiveness of advertising messages directed to them’ (O’Barr 2007). As such, advertising research has to be consumer orientated, allowing consumers to address their views and opinions on a certain brand or product. Interviews and focus groups are consumer orientated as they generate different opinions on a particular subject, giving a critical overview of an advertisement. An interview ‘is an in-depth understanding of a topic that the research informant is able to speak about’ (Belk 2013).
The meaning given to the object is based on previous experience or encounters with things similar to the new object we are interacting with, which deals with one’s own thought process. During the thought process, people use their minds to find a proper way to asses the meanings and language gathered to come up with a label to put this new object under. Once given to the new object, people view this object through that label, constantly analyzing the object to further cement that the label given was the correct one. This reflects on the object to witch the new label is given. As the two interact, the label that the person gave the object can be seen by how the person treats the object through both verbal and non verbal communication.
Introduction This case answer contains an analysis of the marketing mix in the product launch of Nivea Visage Young. The marketing mix is the combination of elements used by an organization to market their product and to meet the customers’ needs. We can also refer to the marketing mix as the four P’s: Product, Place, Price and Promotion, which in the right balance to each other work together to attain the aims and objectives of the organization. In order analysis this case properly, we have looked at how Nivea balance the four P’s trying to determine the strengths and weaknesses of this combination and consider potential threats. Finally, we have tried to come up with ways or possible solutions to strengthen the Nivea Visage Young brand, better satisfy the consumers and deal with competitors.
Advertising – Its Evolution, Significance & Effects Advertising is the commercial promotion of goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. And advertisements are the representatives of their brand and producers which work for promotion of the product just like a salesman. As we see the ads, we may also be able to “see through” them to broader social and cultural realities.
The data specifically needs to include the forecasted demand and the actual demand to see if there are any hidden trends that he may discover while analyzing it. The next thing he needs is other data from the whole industry and the demand for when they offer new, similar products. Companies like Land’s End and Eddie Bauer, or another one of L.L. Bean’s competitors most likely has a similar item on the market. Therefore, Scott Sklar should also collect data from when they released the similar item to get a feel for the demand.
Distribution and Global Marketing Analysis for Nike Inc. In looking at Nike Inc.’s athletic shoe supply chain, the company utilizes a multi-level channel strategy to move products from manufacturing to the consumer. Starting with customer needs and wants, Nike Inc. looks to social media platforms to connect with consumers to target what improvements and/or new products the company can implement when it comes to athletic shoes. Nike Inc. then initiates the product development phase and comes up with a new athletic shoe design to match the feedback that was received from consumers. From there the company utilizes two different intermediaries, suppliers to produce the raw material needed to build the shoes, and manufacturers to build and assemble the final product.
Since it has became essential for a company to advertisements for its products, the advertising methods needed to develop by the developing of the new generations. To develop and create new methods of advertising, companies needed new ideas for advertising which can be offered only by people who are experts in advertising and those who have the expertise in that field. In this case study I‟ll be stating some techniques and methods that were developed in advertising. All companies have made a logo that identifies them. That is because logos are so important nowadays for people to quickly visually identify a company or product.