Marking Scheme Business Studies Essay

1166 WordsMay 21, 20155 Pages UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level MARK SCHEME for the May/June 2008 question paper 9707 BUSINESS STUDIES 9707/01 Paper 1 (Short Answer/Essay), maximum raw mark 40 This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes must be read in conjunction with the question papers and the report on the examination. • CIE will not enter into discussions or correspondence in connection with these mark schemes. CIE is publishing the mark schemes for the May/June 2008 question papers for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses. Page 2 1 Mark Scheme GCE A/AS LEVEL – May/June 2008 Syllabus 9707 Paper 01 (1) (2) (b) Partial explanation of setting objectives Sound explanation of setting objectives Full explanation, with reference to the importance of setting objectives [e.g. give direction/focus, motivate staff, assess performance, identify problems] 2 (a) One objective stated Two objectives stated [e.g. survival, profitability, market share] (1) (2) (3) (a) [‘Determining a level of quality and working to those standards’.] Partial understanding of the term: Full understanding of the term: (1) (2) (b) Description of one acceptable way: Description of two acceptable ways or one way

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