BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
MKT 421 Marketing Week 1 DQ 2 Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected
This is that of a respondent. These are the people that provide information and data by answering and taking part in all forms of market research. By doing so they provide all forms of quantitative and qualitative data that is suitable and relevant for an organisation and in particular Tesco. By having respondents they are able to access and obtain primary research as they gain the information first hand. Tesco use respondents in all market research that is primary data as they are the ones that buy all the products and use all of the services to help Tesco be the company they are today.
The product is anything that is up for purchase buy a customer. The attribute for the product would be a Product Number, Product Name The PROMOTION will be linked to the customers since they are they ones that will be redeeming or considering a purchase based on a companies promotional sale or coupon. The attribute would be a Promotion code The SERVICE will also be linked to the Transaction and the Customer since the service will be purchased by the customer. The attribute would be the Service number The TRANSACTION will be linked to the Customer, as they are the ones that
InterClean Report D. L. H. HRM/531 February 21, 2011 Adam Carr InterClean Report InterClean Sales Position Introduction InterClean is undergoing a new departmental job opening. The new position will be primarily a sales and retention position. Service Representatives for this initial opening need to be well trained, experienced and competent at, not only, making sales goals but also at retaining customers past the sale. As we discuss further we will look into the basic job analysis, selection methods, workforce planning method, and then give recommendation on having gone through that process of which corporate team members to select for this particular position. Job Analysis This new role with InterClean is being designed around a customer centric sales approach, the Relationship Selling approach.
A buy-side transaction is one buyer purchasing goods/services from many different sellers. An exchange transaction involves many different sellers and buyers working together. The supply chain improvements and collaborative commerce transaction includes everything that the other transactions have, as well as providing supply chain improvements, communication, collaborating, and the sharing of ideas for joint designs, planning, and so on. Reference: Our Text Pg 173. 4.
Again, as I stated before, main goal is to improve customer service. The best way to do it is to have the best employees. Active or Passive Diversity This is a little difficult question for me. Our world right now has a diversity of expertise, values, and languages. It might be better to use passive diversity for Tanglewood, because they want their employees to share close relationship between each other.
The need discovery step is a very important part of the plan where the sales person discovers the needs of the customer and selects the product that best fits their needs. After the salesperson establishes what the needs are of the customer and determines what product is the salesperson is ready to give the presentation. After the presentation the customer may be reluctant to buy and this is where a salesperson needs to be skilled
Riordan Strategic Plan Team C MGT/498 November 20, 2013 Instructor Riordan Strategic Plan Strategic planning is necessary for a company’s growth and success. Businesses clearly must define company goals and conduct extensive research to get a grasp of industry trends, which allows them to take advantage of available business opportunities. They can achieve this by carefully analyzing a particular business industry, and an honest assessment of their company's strengths and weaknesses in meeting the needs of the industry. The strategic plan will allow Riordan Manufacturing to focus on a particular niche in the marketplace, which makes sales, advertising, and customer management more effective. The plan allows
My leadership plan for Mai is that she assists in the market research, development, and implementation of strategy Leroy Washington – My personality assessment score is ISTP. The relationship theory would also apply to me because I am interested in the performance of the group and I have high ethical and moral standards. Since this project calls for to be the manager appointed leader of this project, my leadership plan for me is to participate in the research, marketing,, development, and implementation of strategies for the new department to not only reach its target market but to also be successful in its desired market for as long as