Trek Video Case 5 Question 1: What is the role of the buying center at Trek? Who is likely to comprise the buying center in the decision to select and new supplier? The buying center is a group of individuals who are responsible for finding the best suppliers and vendors for the organization’s purchases. At Trek, the buying center consists of a purchasing manager, buyers who identify domestic and international sources of materials and components, and representatives from research and development, production, and quality control. The communication between the product managers and the buying center is important.
BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
The product is anything that is up for purchase buy a customer. The attribute for the product would be a Product Number, Product Name The PROMOTION will be linked to the customers since they are they ones that will be redeeming or considering a purchase based on a companies promotional sale or coupon. The attribute would be a Promotion code The SERVICE will also be linked to the Transaction and the Customer since the service will be purchased by the customer. The attribute would be the Service number The TRANSACTION will be linked to the Customer, as they are the ones that
Unit 4 Assignment 1 Leon Taylor P1 - For this section I have chosen to use B&M Bargains as my selected business to talk about and display the forms of information that they use. Within B&M there are many formats of communication and types of information used in order to make sure that the business runs successfully. These types of communication are very important in maintaining the companies good image and replicating professionalism and quality with there partners and customers. Firstly within B&M one of the main types of communication that is used within B&M is verbal communication. This type of communication within B&M is probably the most important as it is the most common type of communication used and is vital in making sure that important business deals can be made and so customers and clients feel secure and can create an understanding with the company.
Performance Management For any business to be successful it is imperative that they implement a performance management framework. This structure must be effective for the company to meet its goals and ensure that internal decisions are made based on the work performance of its employees. The performance management framework aligns with the business strategy because the structure is created based on the goals and vision of the business. Recommendations Clapton Commercial Constructions desire is to deliver quality top notch construction and customer service. A clear vision and realistic goals are needed to target areas of improvement.
2007). The entry of a new competitor created a signal to Guillermo Furniture Store. Competition can sell furniture at rock-bottom prices using high-tech approach. This was an indicator for Guillermo to start making strategic business decisions and carefully weigh options to retain his market share. By analyzing actions of other companies in the market, Guillermo is taking advantage of the Behavioral Principle.
P5- Explain how and why groups of customers are targeted for selected products in both of your organisations First of all in this task I am going to define; customers, consumers and buyers I will also explain the difference between each group. In the second section of this task I am going to explain the influences over purchasing decisions. Customer defined is a person that purchases a goods or service. Customers are often viewed as the most important people in any business; businesses are generally dependent on their customers as revenue cannot be made without customers purchasing their products/services. A Consumer is a person that consumes the product/service.
One of the key decisions they made in order to make their company a success was the strategy they used to market their products. They consistently used a specific routine in order to get the highest amount of sales for their product and this strategy is known as programmed decision making. Program decision making is making the same decisions consistently in order to achieve the same outcome as previous experiences. In this case, they applied it to the marketing aspects of their company. The first marketing strategy the company used was selling their earth buddy product in roots and that turned out to be a hit, but they wanted more.
Marketing is an important process for all companies who want to reach their target market while meeting the needs of the customers. There are multiple aspects of the marketing process including understanding and implementation of the four P’s- product, price, place, and promotion. Implementing the four P’s in the right marketing mix allows a company to develop products that are different from the competition, which is important if a company wants to have the competitive advantage. This also allows a company to effectively position its brand and product in the market. To help with the positioning of a brand or product a company can use perceptual mapping.
c. Making cross-functional decisions -Business strategy is a corporate-wide venture, requiring the commitment and shared resources of all functional areas to meet overall objectives. d. Achieving objectives -Whether the organization is seeking market leadership through low-cost, innovative products, superior quality, or other means, projects are the most effective tools to allow objectives to be met. Discuss how each of these four elements is important in understanding the challenge of strategic project management. How do projects serve to allow an organization to realize each of these four components of strategic management? Allows them to know they need to develop a plan evaluate that plan to see if fits the needs then deciding on to put it into action or not to achieve the overall goal.