Chapter 4 Case Study TWO MODELS OF CORPORATE RESPONSIBILITY WALMART AND STARBUCKS XXXXXXXX XXXXXX Professor XXXXXX Seminar in Advertising and Promotion Week 4, Individual Assignment January 29, 2014 TWO MODELS OF CORPORATE RESPONSIBILITY WALMART AND STARBUCKS BACKGROUND Sustainability is a critical issue for businesses, customers and individuals. Global corporations are concerned about their competition, strong earnings, and consumer perception. Corporate sustainability practices often have taken center stage in the eyes of the global consumer. This work examines the publicized mission statements of two icons of environmental activism and compares the effectiveness of their respective media positions. I will analyze and critique their advertising and sustainability promotion efforts, both internally and externally.
First, consider whether or not the data collected will pose legal ramifications for Kudler. Are we as an organization going to implement security controls to protect the consumer’s credit information, such as, credit card numbers, customer name and billing address? Are we going to utilize the purchase cycle data to analyze the habits of our consumers to market more products? Are we going to sell any of this information to marketing companies to help us to conduct ad campaigns for Kudler Fine Foods? Second, how do we deal with the ethical challenges that come with a Frequent Shopper Program, such as, Kickbacks?
What may also be different in B2B is the way they repay for what they have bought may be different. Businesses may be offered different crediting facilities allowing them to use this product/service to make revenue and paying back once they start making a return. Promotions would be advertised internally when marketing B2B; they would use internal trade journals, emails, letters and advertising in similar product magazines that are published only for organizations. The marketing company may carry out demonstration open days for businesses to see the product/service in use. Distribution channels would be altered and potentially privatized as some products/service may be seen as top secret.
A Market Mix for Central City Concern Vivian Atcherson March 23, 2013 MKT 421 Ricci Rizzo MBA To stimulate a market for a product or service an effort is made during research to understand the buyers behavior according to (Armstrong & Kotler, 2011) knowing “where what and for how much,” they buy. Other questions about human nature and thinking when they make a purchase are what stimulates the consumer’s brain to moral values, cultural beliefs, and influence from society. The environment is one market stimuli that uses the four P’s product, price, place, and promotion. A nonprofit organization called Central City Concern uses these ideas to offer services to a community of homeless and addicted person in the city of Portland.
1. The two DFD’s in Petrie Electronics Case Study depicted in Figure 7-1 and Figure 7-2 are not balanced. In the context diagram, there are two inputs from the customer source and three outputs to the customer sink. In the Level-1 DFD, this is depicted the same with one exception. There is an additional input coming from the Marketing Database, providing promotions to the send promotions process.
Company Q has also denied request from the local food bank over worries of fraud and stealing. This paper's objective is to look at and analyze company Q's attitude toward social responsibility, and recommend areas that could be improved regarding company Q's attitude toward social responsibilities. An Evaluation of Company Q's Social and Ethical Responsibilities According to Ferrell, Fraedrich, & Ferrell's text book “Business Ethics 2009: Ethical Decision making and Cases, 7th Ed.” page 7, social responsibility is a term used to describe a concept that encompasses the actions and activities of a business, along with the attitude and impact that business has on society and the communities in which it operates while trying to maximize its positive impact and minimize it's negative impact. Company Q's attitude toward social responsibility can be evaluated from the point of economical, legal, ethical, and philanthropic. Company Q may also take steps to improve it's attitude towards social responsibility by implementing a program that considers the needs of all the stakeholders that will improve community relationships, consumer loyalty, and also improve company Q's reputation.
ENERGY DRINK (Gatorade Brand) Industry Profile and Brand Analysis Industrial Profile Market segmentation for Sport Drink industry can be divided based on the product sizing and pricing policy that each individual competitor charges their customers. According to the information from Gatorade, we found that the market segmentation can be separated into four different segments based on the product sizing including; 250ml, 325ml, 400ml and 470ml. However we can also categorize the segmentation based on the product category as well. the market segmentation as well. We can divide segment into three different sectors which are Glass Bottle, Can and Pet.
Although one can’t be taught to be a leader in educational courses, leadership qualities can be learned. Bennis mentions the lack of true leaders in America these days. Corporate executives are much more concerned with short-term results rather than long term gains. He uses two examples to demonstrate his point. First he gives the story of Ed, who despite him being smart, ambitious, determined to succeed and had the technical competence, still lacked people skills, conceptual skills, judgment, taste and character.
This article also relates to IMC because the author speaks about CMO's and how they use the media strategies to try and make their products "speak" to consumers. The author of this article writes about the various ways that CMO of a company will attempt to engage with the consumers in a way that creates a sort of friendship. The main issues that a CMO faces are whether or not these types of advertisements really work. Since there is no actual evidence upon that. Also if using these strategies, they must be able to keep up, and try to make it to the top of the list, develop as many followers in their media profiles, and find a way to make friends with
The case study presents extensive information about Under Armour’s strategy and key business functions and processes. The objective of your case analysis will be to assess your understanding of its capabilities and core competencies in the value chain and how far these have influenced the success of growth strategy within its competitive environment. You may be familiar with its products but if not visit a sports retailer who is likely to stock some of its product range. Alternatively, you can visit its website, however, when answering the case questions below only use information on Under Armour contained in the case study. Your marks will be heavily penalised if you use information on the company from alternative sources as it is your assessment of the case information provide which is being assessed.