Unlike many other competitors, Wendy’s limited the number of menu items to four main products: hamburgers, chili, French fries, and Wendy’s Frosty Dairy Dessert. Although this limited menu added convenience for customers to choose the food and simplicity to Wendy’s preparation process, Wendy’s had no choice but to abandon its original “limited menu” concept during the late 1970s to respond in a timely manner to customer trends. As the U.S. economy entered a recession, the customer’s increasing demand for low cost fast food restaurants stimulated the continual emergence of new competitors and major competitors
Sponsorship – both used the Olympics to boost sales, recognition of the products, improve sale i.e. revenue. * The purpose and objectives of the promotional mix Does it apply to McDonalds and coke? Corporate image – McDonald used this because they are a fast food restraint at it leads to bad things such as obesity. Most of the time they promote their products to businesses but in this case they promoted their products to individuals as customers could purchase a coke with their name on it and it would get sent to their house.
Ray Kroc, the founder of McDonald’s started out in San Bernardino, California in 1954. Ray and his two brothers started out making only burgers, fries, and drinks but since it was a small menu they were able to concentrate on quality of their food and it became a big success. As his business expanded Ray came up with the philosophy “In business by your self but not by yourself”. A unique way of saying without you there is no I. Ray also rewarded a lot of the franchisee owners who came up with innovative ideas such as the big mac and encouraged his franchise owners to think outside the box and it has been a big success. McDonald’s is not only one of the leading fast food franchises but has franchises all over the world because of ray’s approach towards franchising.
The business was making good profit, suddenly Paul started to notice that his profit started t drop slowly. The result of a 200 customers given to local fresh sandwich bar to find out abut the current range of sandwich on offer and the standard of service including finding that 1) 75% want more children sandwich 2) 82% want the shop to be open longer 3) 65% said the staff were unfriendly 4) 50% said the content of the sandwich should be fresher 5) 80% said they would prefer more wraps Swot Strength: 81% want the shop to be open longer. This is an identified strength for Paul sandwich bar because the customers want their shop to be open longer which means the customers are liking the service they are providing to them. The company had been running for few years, so it tell us that Pauls sand which bar was running successfully, and was making a good profit margin as customers were coming to his sandwich bar. Weaknesses: from the survey it appeared that 68% of the staff was unfriendly.
Fast food franchises, such as McDonalds, establish a pattern of certain protocol and standards to set themselves apart from the rest. Their product is known worldwide and their signature sandwich even has its own song. I can’t think of one person who has not ate their at least once in their lifetime, can you? To understand how McDonalds works though we must understand its make-up, its foundation as a business. This restaurant did not start as a franchise but it eventually became one through its success.
In comparison, both restaurants have a play place which is convenient for children especially if they ate too much because they can burn off the calories by playing. Both McDonalds and Burger King have a variety of food suitable menu for most eating lifestyles with limited variety for vegetarians. A vegetarian might enjoy oatmeal, eggs, pancakes, hash browns, parfaits apple pies, salads, fries, and basically any drink. Although the idea of a more vegetarian friendly menu hasn’t come to mind yet, both Burger King and McDonalds constantly try to improve their menu by putting new items on it such as fruit & maple oatmeal. From that, it could be inferred that both restaurants have good service and treat the
In and Out: Hamburgers are no more “Fast Foods.” Description A hamburger is one of the most popular foods in the world. No matter with gender, age, nationality, or social status, many people like to eat hamburgers not only because of its taste but also because of its availability. Most hamburgers franchises represent “fast food” because customers can get hamburgers as soon as they order them. However, the quality of the “fast food” is considered as unhealthy because most popular hamburger franchises use ingredients with very low quality in order to provide hamburgers to consumers quickly with low prices. However, a hamburger franchise called In and Out breaks out of the stereotypical characteristics of hamburger franchises.
Today there are over 1000 Five Guys restaurant throughout the nation; however, Five Guys success and growth is based on the philosophy and mission set forth for the company. This paper will analyze Five Guy’s philosophy, original values, success, and ethical and social practices. The Five Guys mission statement, as simple as its menu, is aligned with the philosophy that if you're going to sell hamburgers and fries in a restaurant industry that has a lot of hamburger-french-fries business, you'd better do hamburgers and fries well than the competitors. Five Guy’s focus is not to add more items to the menu, but to serve top quality burgers and fries to keep their business booming. According to Boonze and Kutrz (2012) Murrell states “We figure our best salesman is our customer”, “treat that person right, he’ll walk out the door and sell for you” (pg.
I choose the delicious food (personal choice will come into my third paragraph). In a like manner, targeting young children to build up revenue for fast food restaurants is just morally wrong. All it says to me is “come eat at our restaurants so we can make more money and if you get health restrictions because of our food it is not our problem”. For example, as Marr (2008) says, “One in three children in this country are overweight. But, until now, it was unclear how much the nation's largest food and beverage
Jollibee was able to outperform McDonalds by strategically using its resources and capabilities to come out on top. McDonalds enter the Filipino market in 1981 and immediately had an impact on the fast food industry. Jollibee was told to focus on being second but the fast food chain used their assets to win back their place. Jollibee’s resources and capabilities are: Resources * Menu Catered to Filipino’s Taste Jollibee’s research allowed them to find that their customers preferred a spicy burger with one big patty to the plain two beef patty McDonalds offers. With the knowledge they had, Jollibee was able to offer the Champ burger, which quickly gasped customers attention.