Perform a detailed Porter’s Five Forces analysis for The Broadway Café. Buyer power: The Broadway café has and increased loyalty with its customers because they have been coming to the restaurant for many years. The Café should allow the customers to access the internet through a wireless capability at the café. This will make the Café more possible more attractive to some people that have never been to the café. Offer a coffee card to the customers that give repeat business, for every 10 cups of coffee that they purchase they will get one on the house.
The customers can be classified into two kinds: the long-standing customers like residents and faculties, and temporary customers like students and visitors. In September 2009, Tim Hortons will open up its first store in the West Mall Complex (WMX) of SFU, replacing Raven's Cafe and Chartwells. Tim Hortons is a fast-serve coffee franchise that serves coffee, espresso products, cold beverages, sweets such as donuts, and breakfast, lunch and dinner meals. The company’s quality products, combined with a strong reputation for service and reliability, allow them to attract and maintain a large and loyal customer base nationwide. Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening.
To keep up with growing demand they also have an online shop supporting an international customer base. High-class outlets are seen as competitors as opposed to international corporations with wide and well known product portfolios. Hotel Chocolat is always looking for new ways to increase its product collection, but also aims to change just over a quarter of its range each year. This is done predominately through a chocolate tasting club where for a fee, members can sample and offer feedback on new creations. Two reasons for this constant product rejuvenation are to maintain current consumer interest and hopefully draw in new customers, but also to detract other companies from mimicking its ideas.
Another reason students join CAB is for the planning of events. Most people I know get excited when planning huge, fun events. While planning these events, you may learn tips on how to plan and coordinate events for later in life. You also get a chance to meet famous artists such as Ludacris and The Fray during the week of Spring Fever, which is another reason why students join. Jarred Denzel stated, “I joined CAB because I was new transfer student and I wanted to make friends and I got on the executive board for CAB because they pay for your tuition and we have more responsibilities than the regular CAB
The company is operating on the niche market position in highly competitive market. The company strategy is to provide customer stylish luxury produces monthly with affable price. However, the luxury goods market is growing rapidly, special in Asian countries. The company’s goals are fast expand worldwide. The company plans to add 33 to 35 stores in U.S. and more than 10 in Japan every year.
Sharies Berries pass through the product life cycle once a month. At the beginning of each month they recreate there product in to a new product and market it as the new special, this is a big hit during the holidays. And Sharies berries still allow people to order past special items in there costume creations area truly giving it customers the best of both worlds. For example Sharies barriers is promoting Valentine’s day gifts right now but still have the what they call classic styles still available to their customers to use for birthday gifts and other such
The message will be that Kona-Q is a convenient, healthy fast-casual alternative restaurant. Kona-Q will employ several marketing outlets: • Print media advertising: The Willamette Week, a weekly entertainment guide. Similar weekly entertainment guides will be used with expansion to different cities. • Flyers: Passed around to local businesses with coupons attached to introduce the community to Kona-Q and creating an economic incentive to try it. • Entertainment book coupons: Presented within the first eight months of entering a market.
Their Christian philosophy also influences their keys to success; which are to listen to the customer, focus on getting better before trying to get bigger, and to put emphasis on quality (“Chick-fil-A: Press Releases”). Chick-Fil-A’s main goal has always been to “be America’s best quick-service restaurant (“Chick-fil-A: Press Releases”).” Over the years, the company has grown to have over 1600 locations in 39 States and the District of Columbia. In February of this year, Chick-Fil-A announced that it exceeded $4.3 Billion in sales in 2011, a 13.08% growth over 2010. They also announced their 44th consecutive year of sales growth since the company began in 1967 (“Chick-fil-A: Press Releases”). Chick-Fil-A is credited with inventing the boneless breast of chicken sandwich and being the first to introduce the chicken nugget
P4 – Reasons behind choice of media in a successful promotional campaign Introduction – Coca Cola Share a Coke Campaign The campaign that I will be talking about is the Coca Cola enterprise “Share a coke campaign”. This campaign got numerous of people sharing and talking about this specific campaign because it was generally based on the customers and it also increased the consumption of the brand over the summer holidays. The share a coke campaign was basically done by swapping the logo on the bottles with 250 of the most popular names in the UK, this type of advertisement was based on the emotions of getting friends and family sharing a coke with their names on them. The business wanted people to not only consume the product but to admire
Donuts King is the biggest franchise company in Australia that focuses on quality and freshness of the products. Their signature product, cinnamon donuts, is made fresh in front of customers. Variety in beverage attract different age groups to meet the demand of visitors to the center where families shop every day. Our research estimates total sales of $2000 and 350 coffees per day and the business opportunity is there. 1.