Marketing Strategy Aquafina

2003 Words9 Pages
Marketing Strategy for Aquafina Name: zef durak MSU MKTG 240 : MARK J. KAY BRANDS AND CATEGORY Product Background With the many choices of beverages in the market today, quenching thirst has often been defined under the existence of flavored drinks. Nonetheless, there is still no particular product that outranks the healthful effects of water. As a result to this, it could be expected that water as a sole product would always have its share of general market. Unlike before though, it could be realized that incurring water today has become an expensive choice for many. The entrant of the introduction of bottled water products in the market serves as a challenge on both the flavored drinks and on water itself. The question would be directed to which of these particular products would most likely be more accepted by the market. The subject of acceptance is the primary reason behind the campaign for marketing that is to be empowered within this documentation. Non-Carbonated Soft Drinks Aquafina is a brand of bottled water marketed by the American giant bottlers company PepsiCo Inc. It is available in two forms: flavored and non-flavored. It was first introduced into the American market in 1994, and became a global brand in 2009 when it led the market in the bottled water category. The bottling of Aquafina’s unflavored version involves the basic purification process, in which ground water is purified through reverse osmosis, followed by ultra-violet and ozone sterilization (Doria 2006). When it comes to branding, the Aquafina Flavor Splash brand is derived by adding six different flavors, which include Grape, Strawberry, Raspberry, Wild Berry, Peach Mango and Lemon. Other brands include Aquafina Sparkling, low calorie and vitamin-enhanced Aquafina Alive, and Aquafina Plus, which is a low calorie vitamin supplement. Apart from the fact that

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