Marketing Strategies Taronga Zoo

1188 Words5 Pages
Executive summary: Marketing strategies involve promoting, pricing and distributing your product/service, the strategies a business implements substantially depends on their target market. Taronga zoo was established in 1916 and has two locations, the main location being Mosman and the other in rural Dubbo. It remains a prime tourist attraction in the heart of Sydney. Taronga zoo offers over 4000 animals in 4.5 hectares, it is a great tourist attraction as it offers spectacular views. The zoo is government owned company and has spectacular brand awareness however their strategies in promoting their business could be improved. The significance of this report is to outline key weaknesses in current strategies and them implement new strategies that will a generate a greater market share within their market and will offer new opportunities for the business. Marketing strategies improved will be by introducing new pricing methods, promotion of the business and improved techniques in the representation of their animals (products) as well as an in depth look into the zoos target market. Body Role of zoo: The zoos vision is to secure a shaped future for wildlife and people. The zoos role has changed from being a form of entertainment to know a lesson of education, 42% of staff are people/learning. This has dramatically changed the segmentation of customers; they attract school children to the zoo in the form of education. * In addition Taronga Zoo has expanded in recent times to further accommodate for business and social functions, as well as families and all other visitors, the zoos continuous additions being introduced such as the new Snow Leopards and Wild Asian Wetlands exhibit that add to the reputation of Taronga Zoo. Product: Taronga Zoo has a number of products in its business. This includes: * Animals * Activities (twilight festival, keeper

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