You should know what your income design is, so be sure to take that into account when assessing the effect of your marketing on income. A significant increase in income after the discharge of an internet marketing technique indicates that the technique is effective, and you will want to use areas that technique later on marketing initiatives. Asking your potential audiences about the strength of your internet marketing technique is a technique that can help them to create better marketing applications later on, according to the Business Knowledge Source website. Perform market reviews by phone, e-mail, standard e-mail and in person to find out which their potential audiences thought was effective about Coca-Cola’s marketing, and what factors of their technique did not work. This information is valuable in enhancing your advertising to better reach your concentrate on group.
Chapter 4 Case Study TWO MODELS OF CORPORATE RESPONSIBILITY WALMART AND STARBUCKS XXXXXXXX XXXXXX Professor XXXXXX Seminar in Advertising and Promotion Week 4, Individual Assignment January 29, 2014 TWO MODELS OF CORPORATE RESPONSIBILITY WALMART AND STARBUCKS BACKGROUND Sustainability is a critical issue for businesses, customers and individuals. Global corporations are concerned about their competition, strong earnings, and consumer perception. Corporate sustainability practices often have taken center stage in the eyes of the global consumer. This work examines the publicized mission statements of two icons of environmental activism and compares the effectiveness of their respective media positions. I will analyze and critique their advertising and sustainability promotion efforts, both internally and externally.
Coca-Cola’s global presence means that the company must understand different cultures, laws within each country, and their environments as well. To contribute their growth and success in global markets, Cola-Cola adapted the United Nations Global Compact’s Blueprint for Corporation Sustainability Leadership (“Blueprint for Corporation Sustainability Leadership,” 2010). This blueprint offers guidelines for which global companies should follow in order to ensure that they are offering the best global initiative programs they can provide. Social responsibility is a large part of the company’s global initiative. Coca-Cola publishes a sustainability report on their website every year which gives insight to how they are handling social issues such as recycling, water use, human rights, and promoting healthy lifestyles as well as others.
Chase Paymentech can also be credited as helping fuel the growth of ecommerce worldwide. I believe that when it comes to ethical principles Chase really has it down. In regards to customers Chase Paymentech wants to give its merchants the best methods to accept credit card payments from their customers with excellent pricing. They have come up with different programs for all types of business, ranging from small to large. The company helps these varying business with affordable pricing, tools to help grow and maintain their businesses.
Joshua Williams 3 30 2015 BA384- Business Ethics Case Study Pepsi Co. 1- How does Pepsi Co. balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special- interest groups and regulators that are more concerned about nutrition? The industry in which Pepsi Co. is, is very difficult to deliver food items or beverages that healthy for the consumers. Still it tries its best to balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special- interest groups and regulators that are more concerned about nutrition. It tries to focus more on the commitment towards the society and more stable growth by creating more healthy financial results, while also maintaining the high quality standards of the products. Pepsi Co. keeps improving its products and make it more healthier and suitable for the customers.
The target market for the energy drink would redevelop and associate with varied amounts of current markets to carefully build and generate profitably whilst upholding customer value. (Armstrong 2012 p55) The product of energy drink is already situated in target market of health conscious consumers driven by cultural and social value. The company must evaluate each market segment and apply corrective
When analyzing Jones Soda, internal and external environments would prove that the Company is proud of the soda that they produce and the quality of the soda and the unique flavors. Also, Jones Soda is proud of the total reputation that the Company has of their product and how employees are treated. But weakness can be found with the limit of where Jones Soda is sold and the different amount of flavors that are being sold. Marketing Objectives Jones Soda has set some marketing objectives which would make Jones Soda more noticeable, increase sales and introduce new interesting flavors. • more advertisement • healthier flavors • larger diet soda flavors • adding a juice product Marketing Strategies To add to advertising and flavors, Jones Soda will try to complete the following strategies: 1.
Companies are forced to create safer products for the public to use, and also learn to make better with fewer resources. Corporations must invent new ways to cut down on their waste and work with less to create more. Corporations work diligently to cut down their use of water and electricity and other essential needs. They have educated the public about the importance of recycling used products and keeping their environment clean. Over consumption has led to many cures and medicines being created, and has made the world a better and safer place then it once was.
Patriotism, pride, and a taste of joy bring a feeling of an American classic. Ballesteros 2 Ballesteros 2 Coca Cola also utilizes logos to push their products for everyone to buy. It helps their company rise economically in saying that not only Americans can be happy with a coca cola bottle in their hand but also the different races living here in America can feel they are a part of America too. Coca Cola is a symbol of happiness worldwide that bring joy and fun to one another and a sense of being an American. In my opinion, this ad is to show how in any special occasion a Coca Cola bottle can bring happiness, being with the ones you love, and quenches your thirst.
By doing this, Coca-Cola will be able to gain some trust from the Indians as they will be able to see and realise that Coca-Cola is helping them to work better in a more conducive environment and not take away or use up water or other resources which belongs to them. These efforts will help Coca-Cola in retaining their brand in the market and attracting more Indians to appreciate their CSR efforts in their country. 4) How might companies like Coca-Cola and PepsiCo demonstrate their commitment to working with different cultures and respecting the cultural and natural environment of those societies? Before venturing into other countries/states or societies, Coca-Cola and PepsiCo should first analyze and understand the culture and the condition of its natural environment. In order to respect the cultural and natural environment, Coca-Cola and PepsiCo would need to adapt to that particular society’s cultural and make it’s natural environment remain the same, in other words, make their ventures sustainable to the natural environment and the various cultures.