Marketing Sainsbury's Essay

2960 Words12 Pages
Task 1 1. A. Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from your chosen organization. “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”(The Official academic definition from the Chartered Institute of Marketing.CIM) ”Marketing is the social process by which individuals and group obtain what they need and what through creating and exchanging products and value with others.” Philip Kotler Marketing for Sainsbury’s mean the ideas of brand, communication, design, market research and the psychology of customer and balance between customers need and value, and to achieve the aims and objectives they using the slogan “Live well for less”.(www.sainsburys.co.uk) 1. B. Explain a few various marketing concepts and evaluate the cost and benefits of adopting marketing orientation in your organization. To improve a good marketing and to have a orientation every company is using their marketing orientation: Product orientation of marketing is focuses on high quality products to satisfy the customers’ wants and needs. Production orientation is a business orientation who believes in reduction costs through mass production which will reduce costs and maximise profits. Sales orientation is that orientation of company's who's thinking to the customer's needs and involving strategy: market and marketing, research, product development and promotion strategy. Market orientation mean market research to find out what customer's think about product and which is the importance of that product for customers. Societal Market is that balance to determine the needs, wants and interest of a target market to deliver the satisfaction and competitors where the society's well-being Sainsbury’s
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