Marketing Research Report: Conestoga College

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Marketing Research Report Jonny Fresco 4/13/2012 Conestoga College Table of Contents Highlights 3 Background and Objectives 3 Research objectives 4 Research Method 4 Limitations 5 Respondent Profile 5 Detailed Results 6 Objective One 6 Objective Two 9 Objective Three 10 Objective Four 11 Objective Five 13 Conclusion 14 Appendices 15 Response Summary Questionnaire 15 Questionnaire 20 Objective One 24 Objective Two 32 Objective Three 32 Objective Four 36 Objective Five 41 Highlights Research conducted via a survey among 300 participants in the area around the Johnny fresco location yielded the following highlights * Out of 300 respondents, almost three quarters have not heard of or…show more content…
More consumers indicated freshness of food was important over any other criteria. In addition, price is the second most important criteria to consumers when selecting a fast food restaurant, as 40.8 % of respondents indicated that price is very important. Consequently, almost a quarter of respondent indicated that a signature food item is very unimportant to them.…show more content…
What is your current employment status? Please check all that apply. Full-time student | | Part-time student | | Unemployed | | Employed full-time | | Employed part-time | | Stay at home mom/dad | | Other:_________________________________________________________________________ | Please provide your name and telephone number. These will be used only for quality control purposes by the professor and will not be made available to anyone else for any other purpose. The professor will contact 10% of participants to ensure that the survey was legitimately completed, after which all names and phone numbers will be destroyed. Thank you for your cooperation. Name: ____________________________________________ Phone Number: (____) _____-___________ Objective One In a regular month, how often do you eat out at a fast food location?Current Customer | | Frequency | Percent | Valid Percent | Cumulative Percent | Valid | Once a Month | 9 | 10.8 | 10.8 | 10.8 | | 2-3 times per month | 27 | 32.5 | 32.5 | 43.4 | | 4-6 times per month | 27 | 32.5 | 32.5 | 75.9

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