Marketing Research on Perfurm

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Introduction Perfume is created by the Egyptian for ritual or praying ceremony about thousand years ago. It is kind of scent, a mixture of smell that made from different kind of flower, aromatic herb and fragrance oils. In today’s date, fragrance industry has a very large market, every cosmetic brand or even famous artist also produce perfume with variety of scent. We started our assignment in May 2012; 5 of us work in group and prepare a written research proposal for our ABDT4254 APPLIED MARKETING RESEARCH subject. We have decided to choose perfume as for our research topic. Data Analysis Question 1: Do you use perfume? Question 1(a): Hypothesis: Consumers tend to love fruity and floral flavor of perfumes rather than green, oceanic, oriental, spicy and woody fragrances. Respondent that chooses “yes” in Question 1 will proceed to this question answering type of flavor perfume they prefer. Therefore, a total of 63.3% of respondent had answers “yes”. Based on the respondents who use perfume the most preferable flavor is oceanic with 24.2%, follow by floral, fruity and others with percentages of 17.5%, 14.2% and 7.5% respectively. Therefore, hypothesis not accepted. Question 1(b): Hypothesis: To find out the reason consumer do not use perfume. This question follow by question 1(a) where the rest of the respondents answer “no” in question 1 consist 36.7%. Respondents’ answer “no” stated the reason they do no use perfume where high percentages of them stated sensitive skin with 13.3% follow by, could not afford to buy a perfume, others and allergic with 10.8%, 7.5% and 5% respectively. Question2: Who do you usually buy perfume for? Hypothesis: To figure out who does the respondents usually buy perfume for. Based on the data analysis shown the highest percentages of 43.3% that respondents usually buy perfume for their own use. However, family members

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