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Marketing Research Essay

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Below is an essay on "Marketing Research" from Anti Essays, your source for research papers, essays, and term paper examples.

MARKETING RESEARCH RESEARCH
MARKETING RESEARCH RESEARCH
JAN WIID
& COLIN DIGGINES

JAN WIID

& COLIN DIGGINES

SECOND EDITION

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2013/01/09 12:31 PM

Marketing Research First published 2009 Reprinted August 2012 Second edition 2013 Juta and Company Ltd PO Box 14373, Lansdowne, 7779, Cape Town, South Africa © 2013 Juta & Company Ltd ISBN 978 0 70219 766 6 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publisher. Subject to any applicable licensing terms and conditions in the case of electronically supplied publications, a person may engage in fair dealing with a copy of this publication for his or her personal or private use, or his or her research or private study. See Section 12(1)(a) of the Copyright Act 98 of 1978. Project Manager: Karen Froneman Editor: Wendy Prillaid Proofreader: Bronwyn McLennan Cover designer: Drag and Drop Typesetter: Ashley Richardson Printed in South Africa by xxx The author and the publisher believe on the strength of due diligence exercised that this work does not contain any material that is the subject of copyright held by another person. In the alternative, they believe that any protected preexisting material that may be comprised in it has been used with appropriate authority or has been used in circumstances that make such use permissible under the law.

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Contents

Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .vii Chapter 1 Perspectives on marketing research . . . . . . . . . . . . . . . . . . . . . . 1 Colin Diggines
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 The necessity for marketing information . ....

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"Marketing Research". Anti Essays. 19 Jul. 2018

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Marketing Research. Anti Essays. Retrieved July 19, 2018, from the World Wide Web: https://www.antiessays.com/free-essays/Marketing-Research-502788.html