MARKETING PROJECT Essay

15464 WordsFeb 10, 200962 Pages
Table of Contents HISTORY 06 Company Profile 09 Industry Profile 14 ABN AMRO BANK 15 BARCLAYS BANK 18 ROYAL BANK OF SCOTLAND GROUP……………………………………………………………..20 CITIBANK…………………………………………………………………………………………………23 BANK OF AMERICA………………..……………….………………………………………………….26 7Ps of service organization………….………………………………………………………………29 Service image ,symbols……………………………………………………………………………47 Competitive analysis …………………………………………………………………………………………………………………………….50 Manager job responsibilities……………………………………………………………………………………………………….……….55 Competitive advantage of the banking sector………………………………………………………………………………………58 Major competitor/Market share…………………………………………………………………………………………….…………….60 Existing strategies…………………………………………………………………………………………………………………….…………..62 Related service industry 10 yrs from now………………………………………………………………………………………….…63 Government regulations in BANKING………………………………………………………………………………………………..…67 Existing strategies to gain market share…………………………………………………………………………………………….…70 SWOT ANALYSIS…………………………………………………………………………………………………………………………………...72 Recommendations………………………………………………………………………………………………………………………………..74 History The Standard Chartered Group was formed in 1969 through a merger of two banks: The Standard Bank of British South Africa founded in 1863, and the Chartered Bank of India, Australia and China, founded in 1853. Both companies were keen to capitalize on the huge expansion of trade and to earn the handsome profits to be made from financing the movement of goods from Europe to the East and to Africa. The Chartered Bank 1. Founded by James Wilson following the grant of a Royal Charter by Queen Victoria in 1853 2. Chartered opened its first branches in Mumbai (Bombay), Calcutta and Shanghai in 1858, followed by Hong Kong and Singapore in 1859 3. Traditional business was in cotton from Mumbai (Bombay), indigo and tea from

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