Marketing Practices Of British Airways

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British Airways (BA) is the UK’s largest international airline, operating internationally and domestically and charter air services for the carriage of passengers, cargo and mail. The airline flies to over 550 destinations globally and is considered to be a leader within the industry with almost 350 aircrafts in service. 1. Marketing Practices and Marketing Mix of British Airways(BA) British airways being one of the most successful airlines industry has its own marketing strategies which makes it unique from its other partners. BA focuses on the 4ps which are the ideas to put in practice when marketing a product, because the forms the basis of marketing mixes. The 4ps are a. Product b. Price c. Promotion d. Place If market research is carried out effectively, a company can plan a promotion for the right product, at the right price, and to get it to their chosen market, in the right place. Product Product is the most important component in an organization, because without it there is no place, no promotion, and no price, therefore there is no business. Product serves as a purpose to satisfy a want or need which makes it the core ingredient of marketing mix and everything favorable and unfavorable, tangible and intangible received in exchange for an idea, service or good (kotler11th edition, 2003). BA is a business offering services as its product, flying across destinations in the transportation industry. It is obvious that product strategy is vital for an organization to succeed. It needs to be well developed and manage carefully. BA product strategies include quality of flight, flight services, various destination across globally , executive class, business class, speed, security and years of experience. Price No matter how good the product is, it is unlikely to succeed unless the price is right. This

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