Marketing Practice Essay

2370 Words10 Pages
Marketing Practice DG6V 34 The unit is designed to enable the candidate to evaluate the marketing effort needed to achieve the organizational objectives. 1. Product decisions of an organisation 2. How an organisation makes pricing decisions 3. Distributions decisions of an organisation 4. External marketing communications of an organisation 2015 Muzafar [Type the company name] 1/1/2015 Marketing Practice DG6V 34 The unit is designed to enable the candidate to evaluate the marketing effort needed to achieve the organizational objectives. 5. Product decisions of an organisation 6. How an organisation makes pricing decisions 7. Distributions decisions of an organisation 8. External marketing communications of an organisation 2015 Muzafar [Type the company name] 1/1/2015 Q1) Explain the relationship between Product Life Cycle and Boston Matrix. Q2) Identify and explain the Boston Matrix. * The advice it offers to managers with regard to balancing a portfolio * The advice it offers to mangers with regard to objective setting Q3) Identify and explain the factors which might force an organisation to constantly change its product portfolio. Q4) Analyse the life cycle stages of products in terms of an organisations existing product portfolio. Q5) Analyse the product decisions of a particular organisation in terms of product mix. Key Terms: Product Classification Product Life Cycle Product Portfolio Boston Matrix Branding Product Mix/Product Assortment Balancing a Portfolio Objective Setting Product Classification * Convenience * Shopping * Speciality goods Convenience Products Convenience products involve items that don’t require much customer effort or forethought. Food staples often fall into this category, because customers can buy them nearly
Open Document