Sylsi Marketing Plan

2237 Words9 Pages
Marketing Management Marketing Plan [pic] [pic][pic][pic] Submitted by Madiha Altaf Kanwal Noor TMM3 Letter of Transmittal 30th April, 2010 Mr. Javed Mehmood Textile institute of Pakistan Dear Mr. Javed Mehmood, Here is the Marketing plan that you asked us to prepare. This report has been compiled with a lot of effort. All issues that were relevant to the topic have been covered in this report in great detail. If you have any queries or doubts about the compilation of this report you may feel free to contact us on the following e-mail addresses. Thanking you, Kanwal Noor (kanwal_noor315@yahoo.com) Madiha Altaf (Madiha9000@hotmail.com) Stylo Party Wear Table of contents:…show more content…
Professionals: these are full time working professional women. They typically earn more than 15,000 themselves. They will purchase evening wear and party wear for the workplace as well as for leisure time. This group is being targeted as they work full time and therefore have the need for many different dresses for all of their different occasions. They also have the money to spend on dresses and will take advantage of this reality as women typically love to collect lots of dresses. [pic] Market Demographics The profile for stylo s’ customer consists of the following geographic, demographic, and behavior factors: Geographic The immediate geographic target is the city of Karachi with huge demand and market. Lower middle class and upper middle class Demographics Age range 23 - 50. 55% of the customers are housewives. Some of them are working and some are…show more content…
This helped us to gain insight into the target audience and made us aware of the demand. Focus group interview: The information collected from the focus groups will be extremely helpful to Stylo and help justify the business model. Financials This section will offer a financial overview of Stylo as it relates to the marketing activities. Stylo party wear will address break-even analysis, sales forecasts, expense forecasts, and how those link to the market strategy. Controls The purpose of Stylo party wear’s' marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance: o Revenue: monthly and annual. o Expenses: monthly and annual. o Repeat business. o Customer satisfaction. Marketing Organization Marketing manager is responsible for the marketing effort. He/she will outsource the creative services. Contingency Planning Difficulties and risks: • Problems reaching the break-even point due to lack-luster
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