You are a practicing CPA at Gibbons, Johnson & Tannun, LLP. You recently received a new medium-sized client, ABI, Inc., a construction company that builds and renovates office buildings. Since the tornado went through your town, ABI, Inc., has had more projects than it can handle. ABI’s gross revenues for 2011 were $12 million dollars, up from $150,000 in 2010. Alex expects the revenues to grow by 30% for the next three years because cleanup of the devastating tornado will take that long.
By far, the restaurant has the most locations in the fine dining steak house industry category beating its closest rival by nearly 30 locations. Enjoying its success, The company decided to go public with an IPO offering in 2005 that raised over $154 million in new equity capital. As expected, the company now faced high expectation of increasing share holder equity through expansion and profitability. Dan Hannah, vice president of business development was responsible for development of a new business strategy focused on continued growth of the company owned restaurants as well as franchisee owned. He saw major opportunities in expanding abroad and regularly fields inquiries from prospective franchise owners around the world.
12 month goals: Increase turnover by 30% by: • Introducing 20 new products including a range of 6 ‘health’ lollies that have added nutrients. KPI- Sales staff to promote the companies products to clients, this includes any new product lines. KPI- assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly Timeframe- 12 months Build market loyalty by specifically targeting ‘tweens’ as customers by: • designing new packaging specifically designed to have greater appeal to the 7-12 age group. KPI- Sales staff are to target identified groups for increased sales. • introducing a club membership for ‘tweens’ that gives them free gifts for purchases over specific amounts KPI- Sales staff are to include during sales transactions or whilst
As of August 2009, the chain has 301 stores in 37 countries, most of them in Europe, North America, Asia and Australia. IKEA is the world’s leading furniture retailer and has set new standards for competitiveness in household furnishings. The company has achieved this position by redefining the roles and interactions between the firm and its customers and suppliers. Since 1991, corporate policies about the company’s impact on the natural environment have been integrated into the parent organization. IKEA’s entrepreneurial initiatives in its industry need highlighting as well, which means that the case could also be used in a course on corporate entrepreneurship.
[pic] IPHONE 3G/ 3GS MARKETING PLAN By Mehrdad Homayunfard 41481402 TABLE OF CONTENTS: Contents Executive Summary: 1 Situation Assessment and Analysis: 2 The competitors 2 The Market 3 Trends: 3 Main product offering and issues faced: 3 Macroenvironment: 4 MARKET SUMMARY: 4 Demographics 4 Market Needs & Trends: 6 Market Growth: 6 Competition: 6 SWOT ANALYSIS 7 Product Offering 7 Keys to Success: 7 Critical Issues: 7 MARKETING STRATEGY: 8 Mission: 8 Marketing Objectives: 8 Financial Objectives: 8 Target Markets: 9 Positioning: 9 Strategies: 9 Marketing Mix: 11 Pricing: 11 Distribtuion: 11 Advertising: 11 Product: 11 Market Research: 12 FINANCIALS: 12 SALES FORECAST: 12 Break Even Analysis: 12 EXPENSES FORECAST: 13 CONTROLS: 13 Marketing Organisation 14 Contingency Planning: 14 Appendix: 14 1.0 Executive Summary: The Apple Iphone is an all in one quad band, internet and multimedia enabled Smartphone using a multi touch virtual keyboard that integrates the functions of the Ipod touch with many of the functions of a Smartphone and PDA, ie emailing and file hosting/sharing capabilities. This integration of these products from somewhat different demographic markets allows Apple to target a large market and have a large pool of customers. Apple currently as of 2009 have grown their world wide market share of smartphone to 14% and are now 8th in terms of rank of mobile handset market share. This shows a growth since 2007 of 245%. ( ABI market researchhttp://www.pcadvisor.co.uk/news/index.cfm?newsid=110260)and According to Piper Jaffrey and Katie Marsal based on survey of 500 students at 11 US colleges claim that recent surveys have shown 74% of students would purchase a phone that plays
Hult INTERNATIONAL BUSINESS SCHOOL sTRATEGY: TEAM PAPER | Strategy Project: “Cruise Line Industry” | Mt. Tamalpais Team Three | Ramil Ablaev Emily Bonnell | Lingfang Chen | Antonio Modestini Tadashi Soga | Sanchit Talwar D Due : Wednesday, April 13th, 2011 | | | | Table of Contents 1. Industry Overview……………………………………………………………..p.3 1.1 Industry Size………………………………………………………………..p.3 1.2 Industry Growth Prospect………………………………………………...p.4 1.3 Industry Profitability……………………………………………………....p.4 2. Michael Porter’s Five Forces Analysis..............................................................p.5 2.1 Supplier Power……………………………………………………………..p.5 2.2 Buyer Power………………………………………………………………..p.6 2.3 Threat of New Entries..................................................................................p.7 2.4 Threat of Substitutes.....................................................................................p.8 2.5 Rivalry among Established Competitors………………………………....p.8 2.6 Significant Industry Structural Changes..................................................p.10 3. Leading Company.............................................................................................p.10 4.
Sheffield International College Global corporate marketing strategies Marketing Plan: MacDonald’s in Nigeria Group: GB3 Word-count: 2676 Registration number: 120173592 120173617 120235144 120173499 120217184 Table of Content 1. Executive Summary 2 2. Situation Analysis 2 2.1 Company history and product evaluation 2 2.2 Micro-environment 2 2.2.1 SWOT analysis of MacDonald’s 2 2.2.2 Supplier 3 2.2.3 Competitors 4 2.2.4 Customers 4 2.3 Macro-environment 4 2.3.1 Demographic 4 2.3.2 Economic 4 2.3.3 Political 5 2.3.4 Technology 5 2.3.5 Natural 6 2.3.6 Cultural 6 3. Market Objectives 6 4. Recommendations on Marketing Strategy 7 4.1 Target markets 7 4.2 Product strategies 7 4.2.1 Local product adaption and development strategy 8 4.2.2 Permanent product strategy and temporary product strategy 8 4.3 Pricing strategies 8 4.4 Distribution strategies 9 4.5 Promotion strategies 10 5.
Enterprise System Research assignment Enterprise System Research assignment Integration Integration Profits Profits CRM CRM HR HR Finance Finance Marketing & Sales Marketing & Sales Table of Content ERP System 3 Key Components of Enterprise System 3 Actual Components 3 Functional Areas 4 Benefits and costs of ERP system Implementation 5 Comparison between SAP, Oracle and Microsoft Dynamics 6 ERP Implementation cases 8 Executive Summery 9 Background 9 Hewlett-Packard 10 Motivation for Implementation 10 Launch Strategy 10 Implementation Issues 10 Results of Implementation 11 Chatzigeorgiou GP 12 Motivation for Implementation 12 Launch Strategy 12 Implementation 13 Results of Implementation 13 Comparison of the two companies 14 Conclusion 14 Resources 15 ERP system Enterprise Resource Planning (ERP) software applications act as the central company-wide information system. ERP systems integrate all of an organization’s departments, divisions, lines of business and geographical locations into a single, shared, unified and enterprise-wide information system. Key Components of Enterprise System Actual Components * Transactional database * Management portal/dashboard * Business intelligence system * Customizable reporting * Analyzing * External access via technology such as web services * Search * Document management * Workflow management Functional Areas ERP software typically has Accounting, Business Intelligence, Financial Management, Procurement, Inventory & Stores Management, Sales & Distribution Management, Manufacturing, Human Resources Management, Project Management and Customer Relation Management Modules. Functional Areas | Contents | Finance/Accounting | It is the production of information about
After the first decade the company had more cheers than naysayers; the company hit number 25 on Business Week´s Hot Growth list of fast-expanding small companies, and Maxine won Fast Company´s Customer-Centered Leader Award. Since 2005 annual revenues reached $359 million and kept growing 20% annually. The company’s stock came public on November 2004 and from that time the price has soared 56%. Since the opening of the first store, the company nowadays has over 400 stores worldwide in United States, Puerto Rico, Canada, Ireland etc. and over 120 million teddy bears and other stuffed animals.
Quantitative Business Analysis for Capacity Assessment INBA 6145 GROUP ASSIGNMENT COHORT – 55 TEAM – INNOVATION INVASION Merton Truck Company NAME | ID # | Kelly Jackson-Baynes | 814005354 | Crystal Manickchand | 814005353 | Ramona Balgobin | 814005540 | Sara Samuel | 806005295 | TABLE OF CONTENTS 1 CASE SUMMARY1 2 KEY ISSUES/CHALLENGES2 3 METHDOLOGY…..3-8 3.1 Steps Taken3-4 3.2 Case Model Calculations5 3.3 Lag Effects6 3.4 Models Done7-8 4 fINDINGS 9-11 4.1Model Choice9 4.2 Shipment projections based on model chosen10 4.3 Forecast Results11 5INTEPRETATION…..12-13 6CONCLUSION…..14 7APPENDIX…..15-26 1. CASE SUMMARY Merton’s Truck company president was dissatisfied with the company’s financial performance during a six month period January –June 1988. He suggested that something be done to improve the financial position of the company. Suggestions included changing the product mix or just stop making a Truck Model 101 altogether as it was not making a profit. Additionally, he also suggested that they outsource engines from an outside supplier to relieve the capacity problem.