Marketing Plan-Milk

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6. Marketing Mix Investigation 6.1 Product “Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many diseases in the baby. It also contains many other nutrients. As an agricultural product, milk is extracted from mammals during or soon after pregnancy and used as food for humans. Worldwide, dairy farms produced about 730 million tonnes of milk in 2011. India is the world's largest producer and consumer of milk, yet neither exports nor imports milk. New Zealand, the European Union's 28 member states, Australia, and the United States are the world's largest exporters of milk and milk products. China and Russia are the world's largest importers of milk and milk products. Throughout the world, there are more than 6 billion consumers of milk and milk products. Over 750 million people live within dairy farming households. Milk is a key contributor to improving nutrition and food security particularly in developing countries. Improvements in livestock and dairy technology offer significant promise in reducing poverty and malnutrition in the world.”(Wikipedia) All of these milk products are from large-scale green pastures of New Zealand produce. New Zealand with the highest standard of animal health, so is the world's recognition of mad cow dow fresh featuresdisease and sheep itch disease and foot and mouth disease. At the same time, dairy products are from completely to forage for food, is not affected by hormones, antibiotics and pesticides. In addition to the world's tallest animal health standards, New Zealand has a product traceability mechanism to make international consumers at ease. All of the fetal blood BIO international

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