Marketing Plan for Prada

3665 WordsApr 16, 201315 Pages
Table of Contents 1.0 Executive summary 3 1.1 Objectives 3 1.2 Vision and mission 3 2.0 Company summary 3 2.1 Background 3 2.2 Outlet locations 4 3.0 Product and competitors analysis 4 3.1 Product Description 4 3.2 Competitive Comparison 5 3.3 Supply and demand details 5 3.4 Technology Needs 6 4.0 Target market and industrial analysis 7 4.1 Target market 7 4.1.1 Target market segment strategy 7 4.1.2 Market needs 7 4.1.3 Market trends 7 4.1.4 Market growth 8 4.2 Industry analysis 8 4.2.1 Industry participants/Key players 8 4.2.2 Main competitors/Competitive analysis 9 5.0 Strategy and implementation summary 10 5.1 Marketing strategy 10 5.2 Pricing strategy 11 5.3 Promotion strategy 12 5.4 Distribution patterns 12 5.5 Marketing programs 13 5.6 Sales strategy 13 5.7 Sales forecast 14 5.8 Sales programs 14 6.0 Web plan summary 14 6.1 Website marketing strategy 14 6.2 Development requirements 15 Reference 16 MARKETING PLAN FOR PRADA FOR 2013 1.0 Executive Summary 2.1 Objectives This marketing plan for Prada aims to analysis the current market demand and trend of the luxury goods industry and develop the strategy plans to further enhance the brand image of Prada in 2013. The marketing strategies which develop by making the competitors’ analysis and identifying the areas to improve are highlighted in this marketing plan. Implement this marketing plan will enhance the brand image of Prada on the other hand expanded the business to continue pursue the leading position in the market. 2.2 Vision and mission Build up an exclusive relationship

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