By 2008, European SSP sales were expected to exceed $150 million, and by 2010, they would draw for 10% of European home coffee maker market. Now, Kraft is ready to introduce the pod to North America, a debut that is expected to bring in BILLIONS. Kraft Foods controlled 15% of the global coffee market in 2004. Kraft’s own coffee brands, Maxwell House and Nabob, owned a combined 32% share of the Canadian market. Their main competitor in Europe was Senseo, who introduced their pods in 2001, selling five million coffee makers and three billion pods by 2004.
Fancier coffee has become associated with higher society, and class and consumers want to buy something that will give them this satisfaction and the product that they enjoy. College students do not plan ahead of time so something they can grab on their way is a great product and providing more quality for only a smaller premium than other leading coffee shops will give them a satisfying choice they can get on their budget. Middle-class families tend to be on the move for extra-curricular activities, and this means meals and coffee on the go, meaning a need for healthy options for snacks
The customers can be classified into two kinds: the long-standing customers like residents and faculties, and temporary customers like students and visitors. In September 2009, Tim Hortons will open up its first store in the West Mall Complex (WMX) of SFU, replacing Raven's Cafe and Chartwells. Tim Hortons is a fast-serve coffee franchise that serves coffee, espresso products, cold beverages, sweets such as donuts, and breakfast, lunch and dinner meals. The company’s quality products, combined with a strong reputation for service and reliability, allow them to attract and maintain a large and loyal customer base nationwide. Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening.
The product I choose is King’s syrup. In 1905 King’s syrup was developed in Baltimore Maryland and used throughout the Mid Atlantic for years, in which it was the number one syrup. There are several purposes the syrup is used for which is baking, pancakes and waffles. I remember growing up eating pancakes for breakfast umm the smell of Sunday morning breakfast before church. My mother would cook for myself, my dad and my siblings on some weekends.
Greggs International Marketing by Kaushik Ghosh 1. Executive Summary Greggs has been operating successfully now for more than seventy years. Far from its sales being floundered it has managed to do exceedingly well in recession period opening more than 600 stores. It sells wholesome baked goods such as sausage rolls, bacon butties and sandwiches that make up a third of its sale. Greggs perceived competitions are fast food chains like McDonalds and Starbucks, which have been extremely successful in countries abroad.
Most people depend on morning coffee to boost up their energy. Coffee becomes one of the most high demand products in trading. There are hundreds of coffee brands in the U.S, but no company has made a big global success like Starbucks did. In fact, Starbucks is the most favorite coffee brand not only in the U.S, but also in the world. The book “Pour Your Heart Into It” was well written by the former chairman and C.E.O of Starbucks - Howard Schultz narrated his personal life along with all good and bad times of Starbucks in building a business.
He knew American consumers wanted a new type of store. Sam and his wife Helen invested in 95 percent of their income to open the first Walmart store in Rogers, Arkansas. Other stores such as Kmart quickly started expanding. Walton only had enough money to build fifteen Walmart stores. However, in 1972, Walmart was offered on the New York Stock Exchange for the first time.
Keurig Marketing Strategy Target Market While Keurig decided whether or not to launch their product into the at-home market, they did some market research to and looked at the statistics for the United States retail at-home coffee market. The 12 found represented an enormous opportunity for Keurig. In 1996, gourmet coffee sales were at $2,200 million. Four years later, in 2000, the gourmet coffee sales had increased by 40 percent to $3,100 million. Also, in 2000, approximately 320 million pounds of gourmet coffee were sold in the United States, a 25.5 percent increase in pound consumption by volume from 1996.
Liberty University Final Group Paper BUSI520 –B21 Jeffrey Wietholter, Nathaniel Martin, Richard Oros, John Rafoss, Kevin Staples March 7, 2012 Executive Summary Keurig is today’s fastest growing home and business single cup coffee maker. Their invention of the single K-Cup coffee roasting product has revolutionized the coffee industry. Keurig today is a subsidiary of Green Mountain Coffee Roasters (GMCR). GMCR prides itself on producing premium all natural coffee beans and is now providing the coffee for Keurig’s K-Cups. Written below is an integrated marketing analysis of Keurig’s current business.
The first Tim Hortons restaurants offered only two products - coffee and donuts. The selection of donuts to enjoy was highlighted by two original Tim Hortons creations, the Apple Fritter and the Dutchie. They became the most popular donut choices in the 60's, and remain two of the most popular today. The biggest change in the chain's product focus took place in 1976 with the introduction of the phenomenally successful Timbit, today available in over 35 different varieties. The chain's growth into the 1980's brought about a whole series of new product introductions: muffins (1981), cakes (1981), pies (1982), croissants (1983), cookies (1984), and soups & chili (1985).