Marketing Plan

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Company G 3-Year Marketing Plan MKT1-Marketing Principles and Applications Student Name: Kelley Woodward Student ID: 000193502 00193502 Date: November 16, 2014 Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Company G will be introducing an RFID reader pet door, called the, “RFID Pet Tech Door.” The new, highly innovative, pet door will be solar powered and is easily synced with your pets own RFID chip. Home security and safety have become a top priority for families in today’s world, and many home owners are choosing to add any new technology that helps makes them feel safer but also adds convenience to their busy lives. The “RFID Pet Tech Door” provides all of these benefits. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The “RFID Pet Tech Door,” will provide the convenience an d quality Company G is known for, by allowing the consumers to not only let their own pets in and out of their home, but also eliminates wild animals and strays from being able to enter. The pet door will also help to keep thieves from entering your home which they have been known to use as a point of entry.

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