Marketing Plan

12708 Words51 Pages
2013 MARKETING PLAN LAKE BUENA VISTA RESORT VILLAGE & SPA 2013 MARKETING PLAN TABLE OF CONTENTS • Introduction ................................................................................................................................................... 3 • Situation Analysis ........................................................................................................................................ 6 - Market Summary & Analysis ........................................................................................................ 7 - Domestic Visitation .......................................................................................................... 11 - International Visitation .................................................................................................... 17 - Meetings Convention & Business Travel ..................................................................... 23 - Marketing by Segment - Internet Presence ............................................................................................................ 25 - E-Commerce ..................................................................................................................... 26 - SMERF Market/Groups ................................................................................................... 28 - Corporate/Government/Conventions ........................................................................... 30 - Travel Agent/GDS ............................................................................................................. 31 - Social Media ..................................................................................................................... 32 - International Wholesale - Group ................................................................................... 33 - Brazil Market & Agency

More about Marketing Plan

Open Document