Marketing Plan

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Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Table of Contents Table of Contents 1 Introduction 1 Mission Statement 2 Product Description and Classification 2 Target Market 2 Competitive Situation Analysis 3 SWOT Analysis 3/4 Market Objectives 5 Marketing Strategies 6 Tactics and Action Plan 7/8 Monitoring Procedures 8 Introduction In these busy times we are in, crafters, teachers, and scrapbookers are lucky to have a little time to scrapbook, make a couple cards, or make a crafty lesson for their students. Many dread the thought of cleaning and reorganizing all the paper scraps after each project. But Company G has created the all new Paper Sorter 2000 (PS2000) to cut down organizing time by sorting each scrap that you put into the appliance. Company G is a branching out to the crafting market and improving the experiences by making clean up a breeze! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” Product Description and Classification The Paper Sorter 2000 was created to help our customer find more time to do what they love, CREATE, by spending less time cleaning, sorting and organizing. Features: Organizing piece of paper by color and size into ten different bins. After slipping the piece of paper into the under the table machine, the PS2000 automatically scans and decides what color bin the paper goes into. But the organization does not end there. The paper is then sorted within the bin by size. The individually labeled bin, with each color plus one for random pieces that have more than one color that it could be classified as, as serves as a storage. Customers can keep paper from 12x12 sheets of paper to 1x1 slips of paper in the bins under their table or desk. Not only will the

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