Marketing Plan

2760 WordsMay 17, 201312 Pages
Marketing Plan Brittany S. Devlin April 20, 2013 MKTG 522 Professor Forbes Table of Contents 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Market 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion Executive Summary Little Heroes Preschool is a fledgling yet innovative, preschool tailored toward military children ages three and four. Although open to the general public, Little Heroes will be concentrating on the military family, particularly those with dual working parents. These extraordinary families deserve to have a preschool facility that is top of the line, affordable and that understands the unique dynamics of their lifestyle. Through specialized training of the support staff and innovative learning systems, Little Heroes Preschool is top notch in terms of child development. This curriculum, coupled with a centrally located facility and a low teacher/student ratio, ensures quality learning for the children and top of the line service for the parents. Through a strategic partnership with Lincoln Military Housing, Little Heroes Preschool will gain legitimacy as well as a voice within the neighborhood. This partnership has sound benefits for both parties in attracting and retaining customers. Situation Analysis Little Heroes Preschool is a fledgling preschool located within a predominately military neighborhood that offers a fun, safe and innovative learning environment for 3 and 4 year olds. Little Heroes is academically structured in order to facilitate better readiness for

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