Marketing Plan

1003 WordsMar 24, 20125 Pages
Marketing plan (Select Brand Cola) Situational Analysis: S.W.O.T http://www.mindtools.com/pages/article/newTMC_05.htm Strengths: -price - trailed and tested - House hold drink - Have economies of scale (cost per unit is cheaper maximising profitability) - advantage of a lot of equity finance Weaknesses: - Market share - competition - how to price the product to show quality - Natural disasters, increased costs Opportunities: - expand Flavours - Sugar used in Cola products in AUS in USA there is a sugar tariff so high fructose corn syrup is used, good export op. - Threats: - Natural disasters have increased the price of resin, used in producing the bottles. - Coke - Pepsi S.M.A.R.T: http://topachievement.com/smart.html Who: The Customer What: Sell the product Where: In store When: within 1 week of being put on shelf Why: So the product goes from production to customer in a short life time, to benefit the customer. Measure: - Review the business Plan, and analysis the 4 P’s regularly to maintain your on track, reach your target dates, - To determine if your goal is measurable, ask questions such as……How much? How many? How will I know when it is accomplished? Attainable: - compare forecast to sales for realism. Will you achieve your set out goals? Realistic: - To be realistic, a goal must represent an objective toward which you are both willing and able to work to sell at least 50% of the cola produced within 2 weeks of being shelved. Tangible: A goal is tangible when you can experience it with one of the senses, that is, taste, touch, smell, sight or hearing. Market research: Social Media – The ability to use social media as a tool to collect feedback and analyze text and chatter from your marketplace about your company and your brand is a relatively new phenomenon. The challenge is that if left

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