Marketing Of Citigroup Essay

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CitiGroup Marketing Department Prepared By Kakha Shainidze Marketing’s definition Marketing is the process used to determine what products or services the customers need, and the strategy to use in sales, communications and business development. It Is a the strategy that consists sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing helps the company to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management Marketing changed to meet the stasis in developing new markets caused by advanced markets and enlarged in the last 2-3 centuries. The adoption of marketing strategies requires businesses to move their focus from production to the perceived needs and wants of their customers as the means of staying profitable. The term marketing concept contains that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the wanted satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. Marketing Services and Performance Improvement Citigroup controls what is arguably still the world's most widely spread financial brand, the company, which employs 374,000 people in more than 100 countries, is the end product of dozens of mergers and acquisitions. However by the beginning of 2009,The group offers a a lot of services from traditional and investment

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