Marketing Notes Bus Essay

8173 WordsJul 26, 201233 Pages
inessMarketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Marketing is the action or business of promoting and selling products or services, including market research and advertising. Role of Marketing. Strategic role of marketing goods and services. -­‐ A business aims to sell more of its product through marketing -­‐ increased sales ideally translates to increased revenue + pro@its -­‐ Pro@it maximization is the ultimate goal of marketing -­‐ A marketing plan is a document that will assist a business to achieve this goal Case Study: coca cola -­‐ released in Australia in 1938 -­‐ WWII in the Paci@ic region in early 1940s was the impetus needed by Australian producers of coke -­‐ Ads were @irst aimed at older groups -­‐ target market changed to teenagers and young adults -­‐ Post war boom increased sales Interdependence with other key business functions. -­‐ The ‘marketing concept’ states all sections of the business are involved in satisfying the customer while achieving the business goals -­‐ Marketing plan should be integrated into all aspects. Operations Finance.

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