Marketing Mix Essay

446 Words2 Pages
Question 1(Marketing mix) “Marketing is about the efficient and optimal exploitation of four variables (product, place, price and promotion) in order to maximise a firm’s return from the marketplace.” Critically discuss the extent to which you agree with this statement, making specific reference to both your own working environment and also more generally. Intro Neil Borden called “The Concept of the Marketing Mix.” He started teaching the term after he learned about if from an associate, James Culliton, who in 1948 described the role of the marketing manager as a "mixer of ingredients"; Borden in the “The concept of the Marketing Mix” arrived to the conclusion that Marketing strategy is like building a recipe based on a large mix of ingredients. The recipe can be either made of new ingredients or adaptation of old one or even addition of new ones. These ingredients are a mix of marketing policies and procedures, which should serve the company by producing more profitable results. Marketing executer not only have to adapt the elements of marketing mix but also take in account a set of behavioural forces related to consumer, trade, competitors and government. The marketer, E. Jerome McCarthy, proposed a four Ps classification in 1960, which has since been used by marketers throughout the all the world. Body Example of marketing mix in my non-profit organization, which provide humanitarian service. Products(agricultures, fishery, water managements projects, statistical databases, emergency management). Products provided by its competitors or let’ say sister agencies like UNCEF, IFAD, WFP are better in terms of: • Service, Quality and feature are very variable given that FAO provide immediate emergency and long run project to benefit local population, this service is very variable and depends on the professionalism of people hired usually consultants

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