Marketing Management Essay

2011 Words9 Pages
Marketing management course promotion A marketing management course conducted by Jones University is sure to appeal to those students who have completed their bachelor degree in business administration and look to pursue further studies to get a strong foothold in their career. Unlike popular perception, to develop a marketing campaign is not at all a rocket science. There is no need to create an elaborate and drab 300 page document that will not be read by everyone, particularly those you are targeting. Instead, it is best to create a simple, well chalked out map. For promoting the marketing management course at Jones University, here are some of the questions that need to be answered prior to selecting media channels and tools for promoting the same. First and foremost, we should be answering who we are targeting with the campaign. Quite essentially, who will be the target audience for the marketing management course conducted by Jones University. Under this, we need to know what behavior and demographics should be targeted. Also, we also have to decide who will be the vendors and marketing partners. Also, we have to chalk out the core team members for the marketing campaign and who will be responsible for specific areas that need to be handled. For the marketing management course, the target audience would invariably by college students who have probably completed their graduation studies. Thus, students falling in the age group between 20 and 24 should be the target audience. Indeed, decoding the targeting audience is the starting point for the marketing campaign. We have to keep in mind that the target audience is the source of revenue and money and thus, they should be carefully selected. The target audience will directly influence all the consequent aspects of the strategy. (Assael, 1992) When deciding the target audience, it is also imperative

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