Explain how Internet Marketing can make your business more efficient, effective and successful (P5) The increasing availability of the web gives Adidas all kinds of opportunities to speed up their interaction with both suppliers and customers. Tis can lead to a number of efficiencies. Supply chain efficiencies: A business will always be both a buyer and a seller, buying products from other businesses , buying product from others and selling to others or private consumers. A company like Adidas has to buy the materials it uses before it can sell finished products. For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from.
Marketing Simulation Tammy Harris MKT/421 March 26, 2014 Chris Hudson Marketing Simulations As a marketing manager for Cruiser Thorr who sells high end motorcycles and we see that business is expanding at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business and seeing that the industry of motorcycles is increasing annually. We must admit that the organization has to work to satisfy the needs of their target consumers. The organization must also work to differentiate themselves from other similar organizations in order to remain vital. Key components in my opinion are the product uniqueness, safety, quality engineering and price.
Case Study MKT 113 Southern New Hampshire University In this paper I will discuss the Prince Sports Inc. Company and what it has done to continue to grow in the sports business. I will also speak about the ways the company has been able to reach customers globally. The company’s grasp of the expanding ways to connect with their customers will be explained within the paper as well. I will explain how the company added more products to their line by understanding the needs of their customers. The Prince Sports company twenty first century success is social media and technological.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
As mentioned previously, they can easily create websites open to the public to advertise their products. They can provide information about the company and attract new people to their variety of products. Another advantage is the use of ecommerce and e-money, allowing consumers to pick out items and purchase them directly over the Internet, saving time, paperwork, and providing quick response time to their customers. Intranets can help many departments at the Dirt Bikes Company. First, providing employee financial information, pay records, and even benefits information on one site can greatly assist the Human Resource department.
The Internet brought everyone right next door. So use this new and rich source to bring in more clients and spring board McBride Financial to the top of the charts.” The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy." (Atom Content Marketing, 2014) Research One the first area to start in would be research, to see which direction McBride want to go in. We would need to understand the company's weakness and strength.
The internet offers competitive pricing, easy access and convenience, customers can personalize services. The worldwide web not only features products but also services that allow consumers to pay their utility, credit card, mortgage and car bills online. Customers can search travel destinations and make reservations for airfare, hotels, and rental cars from the comfort of their own home. Technology advancements have made connecting to the internet easier and affordable; many businesses offer hot spots for Wi-Fi access. More and more companies are using the internet to promote new products and services.
Ideas can be shared and discussed with other community members. Various forums such as chat are also good sources of research from where they collect reviews and impressions about their products. 2. What are the features of Dell’s research? The main features are that the company has a direct relationship with its customers, whether these are individual consumers or global giants.
The invention of the internet has revolutionised the communication industry allowing for people to easily communicate to family and friends overseas through a variety of options. Some of these options are video calling such as Skype or instant messaging such as through Facebook. The whole communication industry has been directly or indirectly affected by the internet, with phone companies now offering low cost Voice Over Internet Protocol (VOIP) phone calls and making cheaper bundles when you buy their internet services and their home phone services. The internet has not only helped people to easily keep in touch, it has also created a knowledge boom allowing people to access Billions of documents and resources at the touch of a button. Mobile phones have also allowed people to always keep in touch with people when they are out and about.
Media Strategy: Millennials * We believe that Comcast should focus their media strategy on transmitting their advertisements to millenials through 3 channels: the internet mainly on social media sites, outdoor advertisement ( transit ad (buses, subways), Mobile Marketing, /Tv ads , digital taxi screens WHY? * Internet: Millennial, are known for being tech savvy individuals, they grew up with technology (internet, cell phones, iPads, iPods, computers) which makes them more responsive to advertising via the Internet since they spend a large amount of their time online. A research made by social influence marketing platform Crowdtap indicated that individuals between the ages of 18 and 36 spend an average of 17.8 hours a day involve