Marketing Management Essay

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Retailing Case Study Chapter 1 The Changing Role of Funeral Homes 1. Do you think couples would mind being married in a chapel located near a funeral home, even if it had a separate entrance and was beautifully decorated? Answer: Couples are getting married with creativity today. They’re opting for something beyond traditional synagogue / church wedding. Somehow, it would be affect the decision of the couple if the chapel is located near in a funeral home. Personally the idea seems creepy and no wonders that most of the couples should choose another church or chapel. 2. What would happen to those families who want a traditional funeral in a chapel? Would your uncle lose their business? Answer: It doesn’t matter. Most of the people now want a different style of wake. Some of them wants a lively funeral, using videoke (I experienced it when I was in Laguna) and by doing program in a funeral service. I should say that it won’t affect to the business of his uncle. 3. What other creative ideas would you suggest to your uncle? Answer: He should commit to serve each family with dignity and respect by providing professional, caring service. He should have a wide variety of services that include traditional burials, cremation, memorial services, monuments and markers, and pre – planning. Some of the clients or families want an immediate burial in which there are no formal ceremonial services or visitations. 4. What other data would you suggest that your uncle consider before making any decision? Answer: The first is that the cremation rates will continue to rise – there’s absolutely nothing about today’s uncertain economy that will stand in the way of that growing trend. Number two, arrangement meetings will become even tougher. They’re hard enough now as it is – it’s hard to convince a family to pay for a visitation and

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