Marketing Homework Assignment

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Question 1 2 out of 2 points Effective service recovery efforts c an lead to all of the following EXCEPT: Answer Correct Answer: increased dependence on technology to prevent future service failures. Question 2 2 out of 2 points A _________________ strategy involves accurately measuring all the factors needed to predict sales and profits at various price levels, so that the price level that produces the highest return can be chosen. Answer Correct Answer: maximizing profits Question 3 0 out of 2 points Price is the only part of the marketing mix that does not generate costs. Answer Correct Answer: True Question 4 0 out of 2 points For many years, General Electric had a corporate strategy of being among the top three firms in any market in which it operated; if it could not achieve a top-three position, it would exit the market. This strategy often resulted in the company _______________ when certain product lines failed to meet this expectation. Answer Correct Answer: decreasing product mix breadth Question 5 2 out of 2 points In many cases, pioneers lose their market lead and initial market share to imitators who: Answer Correct Answer: capitalize on the pioneers' weaknesses. Question 6 2 out of 2 points During the _____________ stage of the product life cycle, sales rise, profits rise rapidly, and there are a small but increasing number of competitors. Answer Correct Answer: growth Question 7 0 out of 2 points Thanh owns a shoe store. In this market, there are many firms competing for the same customers, but the products offered differ by quality and price. Out of the four levels of competition, which one does this market represent? Answer Correct Answer: Monopolistic competition

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