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Marketing Healthy Foods to College Students Essay

  • Submitted by: sandora
  • on May 2, 2013
  • Category: Social Issues
  • Length: 1,434 words

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Below is an essay on "Marketing Healthy Foods to College Students" from Anti Essays, your source for research papers, essays, and term paper examples.

Dear Professor
Here is my report analyzing what college student’s needs for an affordable life style and healthy foods. Students are now looking for products that are organic. They are interested in what their food is, where it came from and how it’s prepared. Students have very strong buying power, and they have strong emotions when it comes to shopping, whether it is for clothing, entertainment or even food.
Now the question is, how to market healthy foods to college schools? While we understand that students are tight for money, it is hard to find inexpensive healthy products. The easiest answer for students is to go to the closest and cheapest fast food restaurant.
I have learned that it is difficult to target students. Although with the right approaches and depending on the item being marketed, targeting students can be easy, I believe the information I have provided will give marketing firms the appropriate steps and ideas to get their idea across.  

It is important for students to have a healthy life style, and the first step to do so is to eat right. By marketing healthy foods to colleges at an affordable price, students will live better and enjoy their time in school. They are always munching on different things in class, between classes, and after classes so it is essential to provide these students with healthy products. Some tips to consider for marketing to students are:
  * Consider mobile marketing
  * Be quicker than quick
  * Don’t try to be “cool” if you’re not
  * Sweeten the pot
  * Social media  
In this generation many students are becoming tech savvy and a lot of colleges are becoming “computer campuses”. According to statistics more than 58 percent of students are going to school yet living at home. Some students can not be reached on campuses anymore. By marketing products through cellphones it is more likely for students to be reached.
Students have a busy life. They are constantly studying, partying...

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