Criticisms of Marketing
* High prices
* Deceptive practices
* High-pressure selling
* Shoddy, harmful, or unsafe products
* Planned obsolescence
* Poor service to disadvantaged consumers.
* Caused by:
* High costs of distribution
* High advertising and promotion costs
* Excessive markups
* Deceptive Pricing:
* Falsely advertising “factory” or “wholesale” prices or large reductions from phony high retail list prices.
* Deceptive Promotion:
* Overstating a product’s features or performance, running rigged contests.
* Deceptive Packaging:
* Exaggerating package contents through subtle design, using misleading labeling, etc.
* Salespeople are trained to deliver smooth, canned talks to entice purchase.
* High-pressure selling persuades people to buy goods they had no intention of buying.
* High-pressure selling is not good for long-term relationships.
Shoddy or Unsafe Products
* Products that are not made well or services that are not performed well.
* Products that deliver little benefit or that may even be harmful.
* Unsafe products due to manufacturer indifference, increased production complexity, poorly trained labor, and poor quality control.
* Refers to:
* Products needing replacement before they should because they are obsolete.
* Producers who change consumer concepts of acceptable styles.
* Intentionally holding back attractive functional features, then introducing them later to make old model obsolete.
Poor Service to Disadvantaged Consumers
* Disadvantaged consumers are served poorly when:
* Poor are forced to shop in smaller stores where they pay more for inferior goods.
* “Redlining” by national chain stores occurs in disadvantaged neighborhoods.
* Poor are targeted for “rapid...