Many said that the promotional offering of other restaurants such as 4 courses for 2 people for $20 is a great tool that takes them to those restaurants time and time again. Coupons would help to create repeat business if in using the initial coupon the customer determines that even without the coupon the restaurant offers a good value for the money being spent. Developing a frequent diners program with a good reward is a great way to help create repeat business. If a customer were to purchase 5 entrees and would receive the 6th free a customer may be more enticed to return to the restaurant more frequently. Many people said that there are coupons that are not a good value and do not entice people to return.
a parent goes to McDonald’s “to give his or her children a treat”, where as children go to McDonalds “as it is a fun place to eat” • C. The two main external changes that have affected the marketing plan are: o Competition:  With the introduction of the Deli choices, businesses such as Hungry Jack’s & Red Rooster have adopted a similar menu that provides sandwich rolls. This has resulted in a more competitive market for a quick and healthy service  Businesses such as Burger King, Hungry Jacks & Subway provide an alternative for a consumer, which means the way McDonalds market their products can determine whether or not the business
You don’t typically hear that about other fast-food joints. 2. Why is it said that In-N-Out Burger has a type of "cult following"? In-N-Out Burger is said to have a cult following because of how loyal their customers are. They make sure that they stop at In-N-Out Burger on their trips or some will even drive farther to go to one and wait in line for a long time.
Sponsorship – both used the Olympics to boost sales, recognition of the products, improve sale i.e. revenue. * The purpose and objectives of the promotional mix Does it apply to McDonalds and coke? Corporate image – McDonald used this because they are a fast food restraint at it leads to bad things such as obesity. Most of the time they promote their products to businesses but in this case they promoted their products to individuals as customers could purchase a coke with their name on it and it would get sent to their house.
You could also see senior citizens there as well. McDonalds is not bias to who it hires I just think, in my opinion, they stick with the less experienced, new-comers because they can keep the wages low, thus improving profits. As a franchise it has mastered the ability to stay successful and always be considered a “Fan Favorite” amongst the population. This is not by coincidence but because of strict values that require a high standard. It involves its employees to work together to produce a product that is hot, fresh, great tasting, and in a timely manner.
McDonald’s started investing in Chipotle in February of 1998, and supported them financially for seven years.1 This financial backing enabled Chipotle to expand nationally and become large enough to offer stock. In 2006, Chipotle and McDonald’s went their separate ways in order to focus more on each company’s core activities. Currently Chipotle operates 956 restaurants in 35 states in the United States, the District of Columbia, and Canada.2 The company is expected to open up between 120 and 130 new restaurants in the upcoming year. Clearly, the history of Chipotle’s business demonstrates a success rare in the fast casual food business. (Appendix A) 1 2 (Investor Relations, Chipotle Mexican Grill) Ibid.
He has made a recovery in the business as he joined when the company took its first quarterly loss. Revenue rose to neraly11% during 2006 and the net profits also climbed. The profits climbed because the new CEO focused on customer service, changing the menu to customers change in tastes for food, and the structural look of his restaurants and modernizing them. The manager of a McDonalds believes she has a problem because of a special that has drawn in a lot of senior citizens. She wants to keep the restaurant a friendly and safe place, several of the employees have grown relationships with the seniors that go in their every day.
McDonald’s is also known for its quick service and its drive through. The company went from one restaurant location, to locations in different states, to a global corporation. McDonald’s continue to thrive on providing meals at a low cost to customers. McDonald’s have more than 30,000 restaurant locations in more than 100 countries around the world. McDonald’s makes billions of dollars each year but they still issues in the global sector (McDonald’s, 2011).
Description The Fast Food Business Plan is a comprehensive, formal sample business plan detailing the launch of a limited-service fast food restaurant. The business plan calculates the cash flow required for success, along with a detailed financial plan for the venture. Start-up funds will be utilized to pay for rent; leasehold improvements; supplies; advertising; administrative costs; inventory; and labor for the first six months. The restaurant is expected to generate positive net earnings in the sixth month of the first year of operations. The establishment is owned and operated by a married couple who have over ten years experience in accounting and restaurant management.
Phnom Penh and other large cities in the country todays are home to many fast food restaurants such as KFC, The Pizza Company, Master Grill, etc. According to a survey conducted by Chan and Sok (2010) on 250 students randomly selected from two universities and two high schools in Phnom Penh, 98% of the students said they go to fast food restaurants at least twice a month. Several reasons explain this preference. Globalization allows the continuous spread of cultures which, undoubtedly, include fast food. Also, Cambodia sees a rising middle class who can afford to go to those restaurants.