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Marketing Analysis Of Discovery Suites, Philippines

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Hotel Name : Discovery Suites

Location: Ortigas Center, Pasig City

Mother Company: The Discovery Leisure Company

Brand Extensions:   Discovery Country Suites Tagaytay
        Discovery Shores Boracay
        Discovery Bay Misibis

The Discovery Suites in Ortigas is a part of a chain of hotels in the Philippines under The Discovery Leisure Company (TDLC). Together with Discovery Country Suites Tagaytay, Discovery Shores Boracay and Discovery Bay Misibis, collectively known as The Discovery Collection, this Filipino company offers accommodations and services that hotel company combined homegrown hospitality and world-class excellence.

Discovery Suites in Ortigas is the first in its group to be established. Offering “unmatched comfort in the business mecca,” it targeted the professionals that want to do business or working within the area and the leisure travelers that wants to find relief from the busy life in the city. They also created promos that would meet the needs and the business and leisure lifestyle of their customers, like having high-quality business conference and recreational facilities. But seeing the increasing trend of world tourism, the company grabbed the opportunity and expanded their portfolio of hotels   capture tourists' different preferences. They established several extensions in the areas that are the top tourist destinations and vacation spots – namely Tagaytay, Boracay and Albay and “localize” some of their offers to fit the needs of their respective target markets.

Discovery Country Suites in Tagaytay caters   highland nature lovers, retreat campers and people who just want to have a vacation in a place overlooking the majestic beauty of the Taal Volcano while Discovery Shores in Boracay targets the sun-worshipers, marine enthusiasts and everyone else who wants an island adventure. On the other hand, Discovery Bay in Misibis, located off the shores in Legazpi City in Albay, was created to capture the customers...

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