Marketing a Business Essay

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Marketing a Business Introduction In the business world change is the only constant (Mcgowen, pg. 3). Why Sears and Wal-Mart can not effectively create a trendy counterculture image will be discussed. Big box stores can not sell merchandise identical to Urban Outfitters will be explained. Three reasons why exclusitivity is valuable will be identified and explained. To wrap it all up I will explain why I agree with Senk’s statement that shopping is largely entertainment. Trendy Counterculture The big question at hand is why Sears and Wal-Mart can not effectively create a trendy counterculture image. Wal-mart is a billion dollar company that sells for less. Wal-mart’s marketing strategy is based on their target market being focused on middle and lower income people who want to save money and spend less. Target market is the group of people who are most likely to buy your product (Mcgowen, pg. 142). Wal-mart’s reputation is based on saving money and rolling back prices to beat the competition. Wal-mart and Sears target market is a wide range and large mass of consumers. Wal-mart has spent tons of time and money creating their reputation as big companies that sell for less and they mass produce their products which is a big reason why they can not create a trendy counterculture. Wal-mart would spend more money then they would make on trying to create a trendy counterculture. You have Sears which is a department store with a target market of an older crowd of loyal consumer. Sears does not focus on trendy fashion. Trendy counterculture is about unique or different going against the norms of society. Identical Merchandise Marketing is an organizational function and a set of processes for creating communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and it’s stakeholders (Mcgowen,

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