Marketing Essay

1554 WordsSep 24, 20147 Pages
Assessment Task 1 I am a Marketing Manager for ‘Cocoa Delights’ a chain of 15 gourmet dark chocolate store in Melbourne. The CEO has ask me to undertaken an organizational review they are as follows: 1.Mission: i. Cocoa Delight will become national retail brand in next 5 years. ii. Satisfies customer with high quality product. iii. Provide exceptional customer service. Purpose: i. Cocoa Delights has always been daring and unconventional. ii. Creativity and innovation have always been our strength and cornerstone of our success. iii. For stakeholder we are stewardship and adhering to professional and moral standards of conduct in all that we do. iv. For employee we encourage self-directed teams. Vision: i. By 2016, Cocoa Delights as being a significant retail presence. ii. 22 stores in great Melbourne. iii. 100 stores Australia wide. Value of organization: i. Our market strength is ability to source the finest cocoa beans at prices 2. PEST analysis It stands for Political, Economical, Social and Technological. * There is a big push by governments on the issue of sustainability. This focuses mostly on the environmental issues of waste management and energy conservation. * We are promoting the local market and proud to be the “Australian Made”. * Focus on local supplier and market within the Australia and try to save the money. Avoiding import from other country. * We are using the technology like radio advertising, magazine, PR and direct marketing. 3. Legal and ethical requirement: * There is a big push by governments on the issue of sustainability. This focuses mostly on the environmental issues of waste management and energy conservation. Mainly the cost in electricity usage like light and air-condition. * Try to avoid importing and focus on local supplier and the market. 4. Impact on

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