Marketing Essay

4146 Words17 Pages
Table of Contents Introduction 1 LO1-1.1 Elements of Marketing Process 2 1.1Marketing: 2 1.1.A. Elements of the marketing process: 2 LO1-1.2 Benefit and Cost of Marketing Orientation: 4 LO2-2.1 Macro and micro factors that can influence marketing decisions 5 LO2-2.2 segmentation criteria to be used for Boots: 8 LO2-2.3 Choose a targeting strategy suitable for Boots: 8 LO2-2.4 how buyer behavior affects marketing activities in different buying situations for Boots products: 9 LO2-2.5 Propose a new positioning strategy suitable for Boots: 12 LO3-3.1 How Products are developed to Sustain Competitive Advantage: 13 LO3-3.2 How distribution is arranged: 14 LO3-3.3 How Prices are set to reflect Organisation’s objectives and Market Condition: 15 LO3-3.4 How promotional activity is integrated to achieve marketing objectives: 16 LO3-3.5 Additional elements of the extended marketing mix: 17 LO4-4.1 Marketing mixes for two different segments: 17 LO4-4.2 Difference in Marketing Products and Services to Business rather than consumers: 18 LO4-4.3 International Marketing and Domestic Marketing: 18 Reference: 19 Introduction Boots UK is a member of Alliance Boots, an international pharmacy-led health and beauty group. The company has intention to help the customers look and feel better than they ever thought possible. Boots have close to 2,500 stores from local community pharmacies to large destination health and beauty stores. They offer fantastic products and services and individual shall be cared for by expert, friendly people. LO1-1.1 Elements of Marketing Process 1.1Marketing: The term marketing has evolved over time, today marketing is based around providing continual benefits to the customer following a transactional exchange. The Chartered Institute of Marketing define marketing as 'The management process responsible for

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