Marketing Essay

2007 Words9 Pages
Is the internet destroying TV as we know it? Before beginning this assignment, I think it’s necessary to define exactly what we mean by “internet” and “TV”. The dictionary defines TV as “the broadcasting of a still or moving image via radiowaves to receivers that project a view of the image on a picture tube. 2. The process involved. 3. A set for receiving television broadcast. 4. The field of television broadcasting.” TV licencing states that “You need to be covered by a valid TV Licence if you watch or record TV as it's being broadcast. This includes the use of devices such as a computer, laptop, mobile phone or DVD/video recorder.” So for this essay we shall define TV as in the TV set and also whatever is viewed as “live TV” will be considered as TV not internet. The way we view TV has changed drastically in the past few years, we are able to watch TV on more than just the traditional TV set. Technology has moved forward and we are able to now travel around and watch TV whether it’s on our mobile, laptop, tablet etc. From the research I have done, it seems that more people prefer to watch TV on the internet as they are no adverts, you are able to watch what you want when you want and you are able to do other things whilst watching TV on the internet such as using social networking sites. “The Guardian” conducted a survey and found that in a survey of 2,000 people in the UK “80% of smart phone owners, 81% of tablet owners and 73% of laptop owners use their devices in front of the TV”. They have coined the term “dual screeners” for people who watch TV as well as use another device at the same time. TV on demand (such as BBC iPlayer, 4OD, 5 On Demand etc) has made it easier and beneficial for viewers to watch shows that they have missed, or may want to view again. Many people prefer to watch TV on demand as they find it is a simpler option and it is hassle free;

More about Marketing Essay

Open Document