Marketing 571 Marketing Plan

9130 Words37 Pages
Marketing Plan: Nutri Coke Brendon Guth, Rhonda Kleese, Jeanne Viers, Jerry Warnock MKT/571 June 30, 2012 Karlene Swalley Table of Contents * Product Description…………………………………………………………….3 * Product Positioning…………………………………………………………….3 * Targeting………………………………………………………………………… * Market Needs…………………………………………………………………… * Market Potential and Growth……………………………………………………..6 * SWOT Analysis for Domestic and International Markets…………………… * Competition………………….……………………………………………………..7 * Provides Marketing Objectives and Strategy…………………………………13 * Pricing…………………………………………………………………………….14 * Marketing Communication……………………………………………………… * Distribution Strategy…………………………………………………………….12 * Budget showing Expenses and Unit Forecast per Quarter for 3 Years…… * Marketing Research……………………………………………………………. 11 Coca Cola presents a new product called “Nutri Coke”. This product will be an entirely new concept in beverages. Not only will this product provide the taste of the most popular beverages, Coca Cola, but also provides excellent nutritional value. Marketing a new product requires strategic planning. The following is a description of “Nutri Coke”, reasons for marketing the product in Japan and identifies considerations for marketing the new product. Product Definition and Identification The product Coca Cola has developed is a meal replacement soft drink called Coke drinks are Classic Coke, Root Beer, Sprite and, Dr Pepper. The beverage comes refrigerated in single 12- cans as they contain enough nutrients and proteins to
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