Marketing Essay

1655 WordsFeb 5, 20137 Pages
Marketing Strategy for: / A company brought to you by: Written By: Olympia Payne Lewis 02-03-13 PROFESSOR SCRUGGS Marketing 500 A. Product offered Night-Lyfe Event Agency Protection is a startup company that offers a variety of services for parties, events, concerts or just for the everyday Night-Lyfe. It was founded by 7 friends/coworkers that worked together in the club environment. Each of the 7 founders was in charge of the department they worked in. They had been working with each other since 2003 at the same clubs and each founder had over 5 years experience in their designated area. Located in Hammond Indiana at its launch, the business will provide security guards, bartenders, dj’s, event designers, promoters, an investor and a cook. Night-Lyfe Event Agency Protection will launch as a home-based business out of the home office of Payne Lewis, The Security Manager. Initially, this will reduce the cost of rent and equipment. Training for security guards will be provided in temporarily rented office space as needed. Other start-up costs include the costs of incorporation and permits, such as concealed weapons permits, business license, and police clearances (legal fees), the initial website and brochure design and printing, and the first insurance premium for the business, including liability insurance for the guard's work and carrying of firearms, liquor licenses, food license, dj equipment and other things. Long-term assets include mobile phones and headsets for all guards and employees, as well as two-way radios for guards and bartenders that are working as teams. In this paper I will be focusing on the security aspect of services seeming this is a versatile company offering many services. The security part of the company is Women of Security; a company started our current security supervisor. Services Women of Security will provide

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