marketing Essay

562 Words3 Pages
MKTG 1012 Principles of Marketing I – Professor Muncaster Winter Semester 2008 – Section 1 Date - Week Monday 2:00PM-3:00PM M3017 Thursday 10:00AM-12:00PM B1073 Jan 7-11/Week 1 Introduction Chapter 1; Marketing Assignment A Discussion Jan 14-18/Week 2 Chapter 3; Environment, Ethics and Social Responsibility Chapter 3; Environment, Ethics and Social Responsibility Jan 21-25/Week 3 Chapter 5; Consumer Behaviour Assignment A Due Chapter 5; Consumer Behaviour Assignment B Discussion Jan 28-Feb 1/Week 4 Test Review Chapters 1,3,5 Test #1; Chapters 1,3,5 Feb 4-8/Week 5 Chapter 6; B2B Marketing Chapter 6; B2B Marketing Feb 11-15/Week 6 Chapter 9; Segmentation, Targeting and Positioning Chapter 9; Segmentation, Targeting and Positioning Assignment B Topic Due Feb 18-22/Week 7 Family Holiday (College Closed) Test Review Chapters 6,9 Feb 25-29 INTER-TERM DAYS (SPRING BREAK) Mar 3-7/Week 8 Test #2; Chapters 6, 9 Chapter 11; Product and Service Strategies Mar 10-14/Week 9 Chapter 11; Product and Service Strategies Chapter 18; Price Concepts and Approaches Assignment B Due Mar 17-21/Week 10 Chapter 18; Price Concepts and Approaches Test Review Chapters 11,18 Assignment C Discussion Mar 24-28/Week 11 Test #3; Chapters 11, 18 Chapter 13; Marketing Channels and Supply Chain Management Mar 31- Apr 4/Week 12 Chapter 13; Marketing Channels and Supply Chain Management Chapter 16; Advertising and Public Relations Apr 7-11/Week 13 Chapter 16; Advertising and Public Relations Chapter 4; E-commerce, Marketing in the Digital Age Assignment C Due Apr 14-18/Week 14 Test Review Chapters 13,16,4 Test #4; Chapters 13, 16, 4 Summary of Key Dates: Jan.10th – Assignment A Discussion Jan.24th – Assignment A Due Jan.24th – Assignment B Discussion Jan.31st – Test #1 Mar.3rd – Test #2 Mar.13th – Assignment B Due

More about marketing Essay

Open Document