Marketing 301 Essay

555 Words3 Pages
Question 1 of 10 10.0/ 10.0 Points As part of her company's SWOT analysis, Valerie is assessing the company's internal environment, including: A. strengths. B. opportunities. C. strengths and weaknesses. D. threats. E. opportunities and threats. Answer Key: C Question 2 of 10 10.0/ 10.0 Points Fernando had taken on a turn-around assignment for his business unit. It was in a high-growth market, but not doing well compared to competitors. He knew it would require a lot of resources and a lot of attention. Then he found out that his company had hired consultants to conduct a BCG portfolio analysis. He expected their analysis would show the unit fit into the category of: A. question marks. B. cash cows. C. stars. D. dogs. E. The combination of growth and market share are not part of the BCG scheme. Answer Key: A Question 3 of 10 10.0/ 10.0 Points Which of the following is a core aspect of marketing? A. Satisfying the firm's wants and needs B. Creating universal coverage C. Instilling self-sufficiency D. Making product, place, promotion, and price decisions E. Working with the creative people in ad agencies Answer Key: D Question 4 of 10 10.0/ 10.0 Points Recently, Wal-Mart announced it would begin selling organic food products. In doing so, Wal-Mart is probably trying to: A. gain government approval. B. attract a different market segment. C. reduce lost sales to health food stores. D. save the environment. E. offset cost-based pricing pressure. Answer Key: B Question 5 of 10 10.0/ 10.0 Points Which of the following is not one of the four overarching strategies to create and deliver value and to develop sustainable competitive advantages? A. Locational excellence B. Customer excellence C. Operational excellence D.

More about Marketing 301 Essay

Open Document