They want to be a best fashion shop in the world, and for this they need to be come with new ideas. * Meeting customer needs – Primark sells all products that customer wants in fashionable and they sells all age people cloths. * Identifying new needs - Primark also bring new ideas on sales and their offers in cloths. Also they are just focusing on customer and not just brand Strength – being popular and most people like to buy from there and its cheep, also selling good quality products. Qualitative and high fashion items for a low price.
Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
The ability to increase sales and stores in America relies on customers’ preference in buying JCP products hence; the strategy is subject to dealing with customers’ satisfaction first before addressing their expansion strategy. The ability to introduce more brands to the global market through the re-organization of the departments is seen to be a proper step to achieving the corporate strategy in globalizing the business. However, this would be hampered by stiff competition from the three major
My company focused on making high end, high quality shoes that were highly customizable. With this strategy my company attempted to face less competition by appealing to a specific market segment rather than hope for a broader acceptance across multiple market segments. This strategy was chosen to give the company a focused approach where investments could be made to achieve the specific goal of appealing to high-end shoe buyers, rather than split resources in an attempt to capture multiple segments that may be looking for vastly different product types. In order to achieve competitive and financial success in with this strategy, my company focused decision making on achieving higher rated shoes by investing in better materials and investing in process improvement training for factory staff. The price of the shoes was kept high, but consistent with the quality of the materials used and overall rating of the shoes.
For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling. Design of the marketing mix to satisfy the needs of the target market: The business will design their marketing mix around of the customers’ demands. This is important that the business design something that will meet the customers demand because they will have more sales and also more profits, if the business doesn’t do this they will lose sales and also a lots of profits, so this is very important that they do this if they don’t it will bring their businesses down. The business will make sure that they are investigation to find out what will be the best products
A kid could ask for a shoe to be made in a bunch of different colors, or just one color but the tongue a different color. Furthermore they were at a advantage in that for just a dollar they would sell you a pair of shoes in different sizes or shapes to accommodate people with those type needs. 3. How has the company's competitive position changed over time? How has the company's value proposition changed over time?
By doing this firms can lower prices and sell more product or maintain higher profit margins- all good for the bottom line. In the fashion markets today, fashion trends are constantly changing fast. Poor trend forecasting or slowing of unsold inventories will cause product to be marked down or written off, which create cost-cutting measures to be implemented. The downside to the conventional wisdom method is in order to have the lowest cost, contracted firms may ignore environmental concerns, employ child labor, withhold on safety and engage in other ghastly practices. 2.
Competitive Advantage Analysis Marketing 495 Team D Jo-Jan Hardesty June 12, 2014 Jsdfk;af f the only person that knows me is u if u only knew The Muscle Pharn brand is positioned perfectly among competitors in order to win over its target market. There are specific attributes of Muscle Pharm products that make it stand out when compared to other similar products. In order to use every available advantage, Muscle Pharm marketers combine both rational and emotional attributes to appeal to the target market. In order to catch a buyer’s attention, Muscle Pharm marketing executives chose packaging that will cause a buyer’s attention to be drawn to it, without overwhelming him or her with clutter. The simplistic design and logo of Muscle Pharm printed on eye-catching neon green and black containers will surely be seen first among a shelf of plain products, even before the buyer is standing in front of the products.
However, it is important to recognise that the competition in luxury fashion is not based on price but rather on image perception and brand value and quality. It could be argued that competitive rivalry is slightly lower in emerging markets because of their recent development and the slower entrance of key players in this industry. Potentially, this can be offset by the competition of local fashion retailer. Bargaining Power of Buyers Luxury brands have all individual consumers to sell to globally but also in a given country. However, due to the higher prices, there is a certain segment to which these brands can appeal to – this strengthens the power of the buyers.
Compared to their competitors The Gillette series is positioned on a higher scale, the product seems to be more efficient and is also charged at a higher price. 1b. Gillette’s target market would be men, we know this because most men are looking for a close shave and they are the ones who can determine good razors from the bad. Even though the Sensor costs a little more, it seems to be the most affective and convenient razor in its class. 1c.