Marketing Essay

4969 WordsJul 4, 201220 Pages
Ten Step Marketing Plan Template Created by Sequent Learning Networks New York, NY www.sequentlearning.com (800) 606-2777 or (212) 647-9100 This Marketing Plan Template is provided by Sequent Learning Networks in the interest of marketing education. Building the skills of those responsible for creating, managing and marketing products & services can contribute to improvements in team communication, business decision making, product profitability, and marketplace success. For further information and guidance, or if your company needs assistance in product planning, product strategy, training or consulting services, please call Sequent Learning Networks at 212-647-9100. Ten Step Marketing Plan Template © 2006 Sequent Learning Networks, Inc. Page 1 Introduction The purpose of this document is to provide you with the basic framework for creating a marketing plan by describing the intent of the marketing plan and describing the general steps you’ll need to take to create a marketing plan. Marketing planning is a complex, cross-functional process. It is made up of a series of interlocking activities and tasks. It should not be a hastily assembled set of programs that are easy or convenient for the organization to carry out. For example, it is very easy to have a marketing communications group design and conduct a series of advertising activities to drive lead generation because the sales teams don’t have enough prospects. However, if this lead generation activity is not considered within a broader context of marketing strategies, the outcomes may not yield results of any significance to the firm. It should be understood that in marketing planning should be conceived and executed within a broad corporate or organizational strategic context. Whether you’re running a small business or you work in a big company, all businesses have some

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