Marketing Essay

2146 Words9 Pages
HNHM 108 MARKETING IN HOSPITALITY STUDENT: ID NO: PROGRAMME: HND HOSPITALITY MANAGEMENT ASSIGNMENT 2 TABLE OF CONTENTS TASK1 INTRODUCTION……………………………………………………………….…………………1 a) EVALUATE THE ROLE OF PROMOTIONAL MIX……………………….………2 b) PLAN AN ADVERTISING CAMPAIGN FOR A SERVICES INDUSTRY OPERATION……………………………………………………………………….………….3 c) ANALYSE THE ROLE THAT SALES PROMOTION AND PUBLIC RELATIONS PLAY IN PROMOTIONAL EFFORTS……………………………………………….…………….4 TASK 2 a) DISCUSS THE RELEVANCE OF MARKET RESEARCH TO SERVICES INDUSTRY OPERATIONS………………………………………………………….……..4 b) UNDERTAKE MARKET RESEARCH FOR AN APPROPRIATE PRODUCT OR SERVICE………………………………………………………………….………………..…….5 c) ANALYSE THE SUITABILITGY OF DIFFERENT MEDIA FOR MARKETING AN APPROPRIATEPRODUCT OR SERVICE……………………………………...………5 d) EVALUATE THE IMPLEMENTATION OF THE MARKETING PLAN FOR AN APPROPRIATE PRODUCT OR SERVICE……………………………………………..6 CONCLUSION…………………………………………………………………………………..6 BIBLIOGRAPHY………………………………………………………………………………..7 INTRODUCTION In this assignment I have been asked to write a report about the role of promotional mix, to plan an advertising campaign for a services industry operation and to analyse the role that sales promotion and public relations play in promotional efforts. I will discuss the relevance of market research to service industry operations, analyse the suitability of different media for marketing an appropriate product or service and I will evaluate the implementation of marketing plan for an appropriate product or service. Premier Inn Hotels- part of Whitbread PLC, is the largest hotel chain in UK. Premier Inn has 585 hotels with 42,654 rooms in UK and it is the fastest growing hotel brand. Premier Inn Hotels has increase sales in 2008-2009 by 14%. The hotel offers budget accommodation, all hotels providing good facilities for

More about Marketing Essay

Open Document