Marketing Essay

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Chapter 1: Marketing-The Art and Science of Satisfying Customer Marketing Concepts in Two Minutes Non-Traditional Marketing Person Marketing: How to Put Together an Amazing Lady Gaga Costume Marketing Myopia Harvard Business Review: Marketing Myopia Chapter 2: Strategic Planning in Contemporary Marketing Planning Kopitiam to Open More Outlets 7-Eleven Targets 2000 Store in 3 Years Vision & Mission AirAsia’ Vision and Mission Strategic Marketing Resources: Concepts/Theories/Models Chapter 3: The Marketing Environment, Ethics, and Social Responsibility Budget 2010: “1Malaysia, Together We Prosper” WiFi gets wide welcome - Kuala Lumpur City Hall (DBKL) only encourages restaurants to provide the service but the condition will be implemented as part of the business licence for 2012. Chapter 5: Consumer Behavior Interpersonal Determinants Culture: Pukii Song Family Product campaign focuses on family ties Opinion Leaders Sunsilk with seven world class hair experts Chevrolet ‘Nova’ Chapter 8:

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