Marketing Essay

347 Words2 Pages
Chapter 1: Marketing-The Art and Science of Satisfying Customer Marketing Concepts in Two Minutes http://www.youtube.com/watch?v=l4seWLW2KhQ Non-Traditional Marketing Person Marketing: How to Put Together an Amazing Lady Gaga Costume http://www.squidoo.com/lady-gaga-costumes Marketing Myopia Harvard Business Review: Marketing Myopia http://www.casadogalo.com/marketingmyopia.pdf Chapter 2: Strategic Planning in Contemporary Marketing Planning Kopitiam to Open More Outlets http://biz.thestar.com.my/news/story.asp?sec=bus&file=/2010/10/19/business/7249492 7-Eleven Targets 2000 Store in 3 Years http://biz.thestar.com.my/news/story.asp?file=/2009/12/22/business/5346531&sec=business Vision & Mission AirAsia’ Vision and Mission http://www.airasia.com/hk/en/corporate/corporateprofile.page Strategic Marketing Resources: Concepts/Theories/Models http://www.marketingteacher.com/ Chapter 3: The Marketing Environment, Ethics, and Social Responsibility Budget 2010: “1Malaysia, Together We Prosper” http://thestar.com.my/news/story.asp?file=/2009/10/23/budget2010/20091023161104&sec=budget2010 WiFi gets wide welcome http://thestar.com.my/news/story.asp?sec=nation&file=/2011/1/31/nation/7906689 - Kuala Lumpur City Hall (DBKL) only encourages restaurants to provide the service but the condition will be implemented as part of the business licence for 2012. Chapter 5: Consumer Behavior Interpersonal Determinants Culture: Pukii Song http://www.youtube.com/watch?v=rs2lXOoOc4c Family Product campaign focuses on family ties http://thestar.com.my/metro/story.asp?file=/2011/2/24/central/8096048&sec=central Opinion Leaders http://thestar.com.my/metro/story.asp?file=/2011/6/24/central/8892114&sec=central Sunsilk with seven world class hair experts Chevrolet ‘Nova’ http://www.snopes.com/business/misxlate/nova.asp Chapter 8:

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